Summiting the highest mountain on Earth has always been a perilous endeavour. But now, melting glaciers and high levels of foot traffic present more challenges to climbers....
Brittany Golob
Guinness is good for you
With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new...
Photo finish for sports media rebrand
Since it was founded in 2007, Bleacher Report has become the go-to site for sports fans and writers. It curates content across sport and news in the UK and US. Its initial brand focused on the initials ‘B’ and ‘R,’ se...
Food, glorious food
With pictures of handcrafted dishes and almost art-worthy plates of food, the Galloping Gourmet’s website is a wealth of colour and taste. The new brand ensures the food and drink the caterer provides is highlighted a...
Modern and traditional melt into one in chocolate branding
Many things that were popular in the past, become so again decades later. That’s why once-trendy shoes shouldn’t be given away without a thought for the future. For British confectionery, beloved brands of the past of...
Crafting an employer brand
Employees are the heart of any business. To maintain a positive working culture, a good external reputation and clear lines of communications throughout the business requires a collaborative effort between leadership,...
#TransformTuesday: 14 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Open the pod bay doors, Hal
Artificial intelligence seems like something out of fiction. Yet its practical applications today make it an increasingly essential brand touchpoint. Brittany Golob examines branded chatbots...
Brand communications and the misrepresentation of women
David Ogilvy, legendary advertising figure, once said, “The consumer isn’t a moron, she is your wife.” The world has changed since Ogilvy’s 1983 treatise, Ogilvy on Advertising, was published, yet brands still haven’t...
Brand profile: intu
Shopping centre brand intu has put digital experience at the heart of its adaptation strategy. Brittany Golob explores the changing nature of physical shopping centres and the Christmas installation setting the tone f...
