Brittany Golob

Digital presents a challenge for premium alcohol brands. Communicating the differentiating value of a spirit, wine or beer – largely reliant on taste and packaging – can be difficult online, where tactile experiences...

Here is this week's selection of rebrands from around the world, from colourful, youth-targeted brands to corporate restructuring. For more from #TransformTuesday, follow @Transformsays...

For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is makin...

With experience in packaging and brand design in the free from category, Amanda Jackson shares her views on personality, taste and standout packaging How did your wor...

Reinventing its brand for a broader business remit, international expansion and digital-readiness, Hollis introduced an adaptable, illustrative and very orange rebrand...

Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and...

As the marketing director at British pharmacy giant Boots, Helen Normoyle has had to contend with the changing high street, the rise of lifestyle brands and a corporate rebrand in managing Boots’ marketing strategy. W...

With shortlisted brands spanning from prominent dairy companies to some of the biggest hoteliers in the world to revived retailers formerly consigned to history, this year’s Transform Awards North America is set to be...

Building a lifestyle brand on the foundations of a popular hostel chain has allowed Generator to rebrand, rename and reposition to support its shifting objectives. Brittany Golob reports on the tourism brand’s growth-...

For Potterheads worldwide, there are few things more magical than visiting the Warner Bros. Studio Tour in Leavesden. The brand experience is one of the only immersive attractions that brings JK Rowling’s world to lif...