Singapore’s branch of global branding agency 1HQ worked with the brand team at Wall's to support the launch of a new premium Carte D’or ice-cream range for the SEA market. As one of Unilever’s biggest in-home prem...
Elettra Scrivo
Five minutes with Paul McDowall
Paul McDowall, co-founder of branding agency Clarkmcdowall, speaks to Transform magazine about the ins and outs of branding for Gen-Z, from the challenges encountered when branding for this generation, to the role dig...
Transform Tuesday: 27 April
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Energy drink introduces international platform as it accelerates global expansion
Energy drink brand, Rockstar, has unveiled an emboldened look and attitude to accompany its new international platform ‘Life is your stage.’ This marks the first major international effort for Rockstar since its acqui...
Grosvenor reveal new brand strategy for London destinations Mayfair and Belgravia
Grosvenor Britain & Ireland have unveiled a new brand strategy for the London destinations of Mayfair and Belgravia. Grosvenor Britain & Ireland worked with international branding agency SomeOne to provide a...
B&B studio designs brand identity for new insect-based pet food
London-based B&B studio created a new brand positioning, naming, brand design and packaging for AARDVARK, a sustainable insect-based pet food designed to grow an engaged community of pet and planet-lovers. Aardvar...
Telefónica unveils new brand projecting its digital and technological transformation
Telefónica, one of the world’s leading telecommunications service providers, has revealed a new corporate identity that seeks to capture the company’s leadership, potential and vision for the future....
Study finds most brands struggle due to lack of team inclusion and brand ownership
A study by brand management software company Frontify analysed insights from over 750 leaders from brand, marketing and design teams at major corporations across the U.S. to find there are big gaps in understanding br...
Over 50% of UK customers find bank’s digital experience lacking, research reveals
A research from digital transformation agency Equator, which polled 1,000 UK consumers, shows that over 50% of the customers find their bank’s digital experience lacking....
FutureBrand unifies L’Oréal identity under new corporate brand
International branding agency FutureBrand worked with L’Oréal to unify the brand’s vision. With the rebrand, L'Oreal seeks to deliver an easily actionable corporate brand and strong voice across all departmen...
