World-renown ice-cream brand Magnum worked with design studio Sunhouse to refresh its visual identity, evolving the idea of pleasure as as a liberation to be enjoyed by all....
Elettra Scrivo
Heartcore rebrands to achieve full online experience
Heartcore, a chain of London-based boutique studios of dynamic pilates, worked with creative agency Yonder Consulting to take its fitness classes online, without losing the ‘Heartcore feeling’ that loyal customers hav...
E-commerce marketplace reveals new brand identity to reflect rapid grow
On the heels of its five-year anniversary, StockX, an e-commerce marketplace for authentic products of current culture revealed a refreshed brand design that is reflective of the company’s growth over the last year an...
Japan’s largest publisher unveils first united brand identity in over a century
For the first time since its founding 112 years ago, Kodansha, Japan’s largest publisher has a united brand identity, created by New York City-based design and branding studio Gretel....
Zoopla rebrands with aim to become UK’s number one property destination
Zoopla, the UK’s most comprehensive property destination, worked with independent growth consultancy Zag to craft a new brand identity and design language. The rebrand seeks to drive growth and connect with consumers...
Coca-Cola reveals evolved packaging design
Coca-Cola has unveiled a new design system for the Coca-Cola trademark that brings all Coca-Cola, Coca-Cola Zero Sugar and Diet Coke together in an evolution of ‘one brand’ strategy that initially launched in 2016. Th...
Designate launches mobile cocktail meeting space
Brighton-based creative agency Designate has launched a mobile cocktail meeting space, complete with a DJ, to allow clients and agencies to continue meeting and interacting outside while indoor socialisation is banned...
Five minutes with Alex Marshall
Alex Marshall, head of creative and strategy at business rebranding specialists StartsWithA, speaks to Transform magazine about the ins and outs of rebranding. He discusses what pushes longstanding brands to rebrand...
Singapore Airlines launches new sound identity
Singapore Airlines (SIA), the flag carrier airline of Singapore, worked with specialist sonic branding agency DLMDD to develop a new sonic identity, ‘The Sound of Singapore Airlines,’ which will be experienced through...
New chewing gum start-up brand tackles single-use plastic
Newly launched biodegradable chewing gum brand Nuud aims to challenge the problem of single-use plastic and shift habits for good in the category. In support of its mission, the brand worked with creative agency Mothe...
