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White Rabbit, a gluten free and vegan Italian food brand, worked with UK-based food and drink branding specialists The Collaborators to create a new brand identity and packaging to ramp up its to ramp up its presence...

To celebrate its 150th anniversary, Abel+Imray, one of the longest established IP firms in the UK, worked with brand agency Mytton Williams to design a bespoke microsite and social media campaign that would showcase t...

Adam Weiss, founder and creative Director of San Francisco-based design agency Landscape, spoke to Transform magazine about what makes the branding industry in San Francisco unique and different from other big cities...

Siegel+Gale’s 8th annual International Women's Day CMO panel celebration explored the future of branding from a female perspective. Hosted by Siegel+Gale's CMO, Margaret Molloy, the panel featured five CMOs fr...

For International Women's Day Emily Fox, creative director at brand design agency Lewis Moberly, speaks to Transform magazine about how important it is for businesses to foster honest discussions with staff about...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Global brand consultancy Brandpie has delivered a new visual identity and brand positioning for expert care and health services provider Matrix Medical Network. The rebrand is part of Matrix’s new strategic focus on b...

Design studio The Click created a new name and brand for American Library, formerly known as ‘Memorial to the 2nd Air Division, 8th Air Force, United States Army Air Forces.’ Initially founded as a memorial to the US...

American toy producer Hasbro has officially renamed its world-renown toy Mr Potato Head, one of the main characters in Pixar animation Toy Story, to Potato Head, in an attempt to be more inclusive and gender-neutral....

The world’s oldest surviving automotive brand, Peugeot, is reaffirming its personality with a new brand identity, including an update to its iconic Lion logo, beginning a new chapter in its long history....