Elettra Scrivo

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Breaking free from sector norms, IFS transformed its visual identity and strengthened its brand positioning by putting service at the heart of its brand. Elettra Scrivo reports....

The Transform Awards ANZ, now in its second year, has opened for 2021 entries. The awards are the only awards programme celebrating the transformative power of brand strategy, creativity and design throughout Austral...

With over 60m touchpoints in use everyday, McDonald’s packaging matters. One of the world’s largest fast-food giants worked with independent brand agency Pearlfisher to launch a new global packaging system, which brin...

The San Francisco office of strategy, design, and communications company Collins has partnered with San Francisco Symphony to reimagine the organisation’s brand and mission as a model for the future, affirming that cl...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Paul McGuigan, head of brand strategy offer and managing partner at Thompson Brand Partners, a specialist digital branding agency working within the health and wellbeing space, speaks to Transform magazine about the r...

With Valentine’s Day around the corner, strong emotions are all around, and not just between people but also between brands. Despite not being humans, brands are created on and respond to everyday emotions, making it...

Hospitality and retail design agency UXUS launched ‘Luna’ a new interior design concept for McDonald’s that uses circular shapes to help bring people together and to symbolise inclusivity and unity. The new design lan...