To celebrate Global Accessibility Awareness Day global brand agency Interbrand Group launched a dedicated inclusive design practice to pursue barrier-free brand experiences....
Elettra Scrivo
Indigenous artist creates the FIBA Basketball Women’s World 2022 logo
The International Basketball Federation (FIBA), an association of national organizations that governs international competition in basketball, worked with ad agency Campfire X to discover an emerging indigenous artist...
Jones Knowles Ritchie gives Mr. Peanut and Planters fresh brand look
American snacking nuts brand Planters worked with international branding agency Jones Knowles Ritchie to develop a new look, tone and strategic platform that puts ‘substance front and centre.’...
PB Creative design new vegan mayo range for Kraft Heinz
Brand agency PB creative worked with American food and beverage giant Kraft Heinz to develop a new range of vegan mayonnaise. The new range seeks to align with consumers’ health, environmental and ethical beliefs with...
SoundOut Index names top 36 UK and top US sonic logos
SoundOut, sonic branding and audio marketing testing agency, released its SoundOut Index which measures each corporate sonic logo against selected attributes, has unveiled the top 36 UK and top 100 US logos....
Abel & Cole launches new app to boost customer retention
Organic grocery business Able & Cole has launched a new customer app to enhance its overall customer experience. Following the increase in customers during the UK lockdowns, the online retailer looked at finding w...
Alphabetical develops multi-sensory digital brand for luxury residential development
The Bryanston, Hyde Park, London’s latest premier residential high-rise of property developer Almacantar worked with London-based design agency Alphabetical on a multi-sensory digital brand strategy that celebrates it...
We Launch develops identity for over-the-counter Covid-19 testing kit
MyHealthChecked, the at-home health testing portfolio from Concepta Diagnostics, worked with independent brand and digital agency We Launch to create a new brand and visual identity as it scales its business nationwid...
No longer just a label: the importance of sustainability to brands
Michela Graci, strategy partner at branding agency Coley Porter Bell, writes about the top brands making strides in sustainability, not only environmentally but also in their economical and social approach...
Five minutes with Alex Evans and Dines
In a joint interview, Dines and Alex Evans, respectively co-founder and creative director and co-Founder and COO of design agency Studio BLUP, speak to Transform magazine about how to build brands and audiences b...
