Scott McCubbin, associate director at Uniform, the agency behind the 2023 UCI World Cycling Championships brand strategy, speaks to Transform magazine about the process and most important elements behind creating a so...
Elettra Scrivo
#TransformTuesday: 3 November
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 2 November
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Paris tops New York as strongest tourism city brand
With the global Covid-19-induced lockdown, cities have had to compete more than ever before to build solid brands that will attract tourists. The ‘City Brand Baromete...
#TransformTuesday: 27 October
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 26 October
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Five Minutes with Elliot Wilson
Elliot Wilson, founder and strategy director of creative design agency The Cabinet speaks to Transform magazine about the process behind creating strong brand identities in the drinks sector, the importance of packagi...
#TransformTuesday: 20 October
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
People and purpose: how brands can navigate the post-Covid-19 world
The Covid-19 pandemic has affected employees, consumers and corporate communications alike. For businesses navigating this landscape, people and purpose are touchstones amid an ever-changing world....
Winners announced at first-ever virtual Employer Brand Management Awards 2020
Transform magazine is proud to announce the winners of 2020 Employer Brand Management Awards, which set the benchmark for excellence in field of employer branding. These winners are those businesses that are communic...