Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Elettra Scrivo
Branding the intangible: How to give solid personality to things that aren’t there
With most brands, you can pick them up, smell them, wear them, consume them. But how do you create a strong identity for something that’s completely intangible? Stephen Izatt, managing director at strategic branding a...
#TransformTuesday: 22 September
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 21 September
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Winners announced at 2020 Transform Awards MEA
Now in its seventh year, the Transform Awards Middle East and Africa continue celebrating the transformative power of branding and rebranding across the region. This...
#TransformTuesday: 15 September
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 14 September
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
UN Global Innovation Index includes brand value for the first time
For the first time in its 13-year history, the 2020 iteration of the United Nation’s Global Innovation Index, which provides detailed metrics about the innovation performance of 131 countries all over the world, inclu...
#TransformTuesday: 8 September
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 7 September
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....