British flight search aggregator and travel agency Skyscanner has its eyes set on becoming a globally recognised brand. Its director and global head of brand design ops, Carla Sandhu, sits downs with Transform editor...
Jack Cousins
Postcard from Toronto
For the past seven years, Glen D’Souza has worked at Forsman & Bodenfors’ Toronto office as ECD and then head of creative. Following the news that his office will be joining 72andSunny’s ‘Creative Collective’ to b...
The rebel alliance: The rise of 'change brands'
With governments around the world struggling to solve some of humanity’s biggest issues, the private sector has responded from the ground up. Jack Cousins explores the rise of ‘change brands’....
Transform Awards Europe 2026 shortlist revealed
Back for a 17th year, the Transform Awards Europe remains the continent’s only dedicated celebration of rebranding, repositioning and brand development. Transform is proud to announce this year’s shortlist which refle...
Huntington National Bank rebrand underlines US-wide ambitions
Originally a regional bank headquartered in Columbus, Ohio, Huntington opted to venture beyond the American Midwest, aiming to become a national powerhouse. With over 150 years of heritage, the rebranding project by K...
Evolving a heritage brand
M+C Saatchi Consulting's global CEO, Rhonda Hiatt, and Fruit of the Loom Inc.'s senior director, consumer insights, Chad Holleman, chat about Vanity Fair Lingerie's winning work for the Transform Awards No...
How does always-on intelligence drive transformative growth for brands?
M+C Saatchi Consulting's executive creative director, Amanda Skudlarek, and senior strategy director, Kristyn Bertrams, join Transform editor Jack Cousins at the Transform Awards North America 2025. They discuss t...
Five minutes with Six Cinquième
Transform magazine caught up with Six Cinquième’s founders, Ash Phillips and Miro LaFlaga, at Brand New conference in Pittsburgh, PA. Fresh from giving a talk at the event, the pair discuss how their agency has e...
New MassiveMusic brand and website designed to amplify the power of sound
Tasked with uniting every part of MassiveMusic behind one clear narrative, creative studio Koto positioned the global music and sound partner to lead the industry’s next wave of growth....
Winners announced at Transform Awards ANZ 2025
Transform was back in Sydney tonight to celebrate the winners of the Transform Awards ANZ. Recognising the very best of rebranding and brand development throughout the Australia-New Zealand region, the Awards once aga...
