Transform was back in Sydney tonight to celebrate the winners of the Transform Awards ANZ. Recognising the very best of rebranding and brand development throughout the Australia-New Zealand region, the Awards once aga...
Jack Cousins
Winners announced at Transform Awards Asia 2025
Transform was back in Shanghai to announce the winners of this year’s Transform Awards Asia at the Ritz-Carlton. The evening once again reflected the very best work in brand strategy and development on the Asian conti...
New D&AD brand manifesto and movement ask industry: Is creativity dead?
D&AD, the global non-profit that promotes creative excellence in design and advertising, turned to Uncommon Creative Studio as it moves into a new era. Launched ahead of its 2026 Awards programme, D&AD’s new b...
Monotype: Brands can engage younger audiences with typography
The global typography company’s latest report reveals fonts are signals of tone, personality and trust for gen Z and millennials. Monotype’s latest report, ‘Fonts, Fe...
AI boom reflected in Best Global Brands ranking
Interbrand’s Best Global Brands 2025 report, which ranks companies based on brand value, saw Nvidia record the largest-ever value increase in the report’s history. US...
Arby’s named most recognisable sonic logo in the US
The fast-food sandwich restaurant came out on top against 173 audio brands in the SoundOut Index 2025. SoundOut’s latest biennial index was conducted with the help of...
Unprecedented growth in East African hospitality prompts Hemingways Collection rebrand
The family-owned hospitality and travel group, which operates in Kenya and Rwanda, turned to Greenspace to reposition itself as the leader in luxury African travel. The UK-based creative consultancy reimagined Hemingw...
Hole-in-one: Designing the New York Golf Club brand
Landor's executive creative director, Ryan Frost, and managing director, NY, Marina Ammirato, talk about their winning work for the New York Golf Club and Lobos 1707 at the Transform Awards North America 2025....
How we reimagine brands by de-positioning them
Todd Irwin, Fazer's founder and chief strategy officer, chats to Transform about three clients and their winning work at the Transform Awards North America. He also discusses his new book, 'De-Positioning: The...
The challenges of branding for the legal sector
Living Group's chief creative officer, Duncan Shaw, discusses his agency's work for boutique law firm Axinn, and explains why managing transformation for a law firm is a tricky task....
