Pentathlon GB, the governing body for the Olympic sport of Modern Pentathlon in Great Britain, felt it required a new identity as the organisation sets it sights on the upcoming World Championships and the Los Angeles...
Jack Cousins
Fishers Island Lemonade brand world revised in idyllic update
Completed ahead of the US craft lemonade cocktail brand’s 10th anniversary, the redesign was crafted by Brooklyn-based creative agency Tavern. Fishers Island Lemonade’s refreshed identity still encapsulates its origin...
Puppy power: Andrex reveals biggest redesign in over a decade
The redesign at the hands of Pearlfisher London, which aimed to capture the heart of modern families, represents the brand’s intentions of moving into the intimate wellness space. The rebrand follows on from the Londo...
London Transport Museum retail experience united in rebrand
Located in Covent Garden in the heart of the city, the leading urban transport museum concluded its retail experience had become disjointed over time. It called on British design agency Kit Studio to craft a flexible...
Havana Club unveils vibrant new look for its ready-to-drink range
Created in collaboration with international design consultancy JDO, the dark rum brand’s reimagined range sought to capture the ‘Spirit of Cuba’. The move to unify its ready-to-drink (RTD) range forms part of Havana C...
Lippincott brands newly formed Adelaide University
Following the merger of Australian higher education institutions the University of Adelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft its new identity. The...
Global healthtech firm Spectrum.Life launches digital-first rebrand
The revised brand identity, designed by UK-based brand agency UnitedUs, sought to reflect Spectrum.Life’s position as a comprehensive health partner. The redesign also aims to differentiate the brand’s ability to prov...
Transform Awards North America 2024 shortlist announced
Back for a tenth consecutive year, the Transform Awards North America has officially revealed its 2024 shortlist. The awards celebrate the transformative power of brand strategy, creativity and design throughout the r...
Famous London hat maker reveals charming brand update
Crafted by British design consultancy Counter Studio, Awon Golding’s new identity sought to be strong and quiet. It was concluded a successful brand revision for the milliner would show off its designs without having...
The Working Assembly creates flavourful redesign for Nufs baked snacks
The gluten-free, dairy-free and seed oil-free snack brand developed a new packaging system with the help of New York-based branding agency The Working Assembly. The redesign aims to embody the Nufs mission ‘Have fun w...