The global typography company’s latest report reveals fonts are signals of tone, personality and trust for gen Z and millennials. Monotype’s latest report, ‘Fonts, Fe...
Jack Cousins
AI boom reflected in Best Global Brands ranking
Interbrand’s Best Global Brands 2025 report, which ranks companies based on brand value, saw Nvidia record the largest-ever value increase in the report’s history. US...
Arby’s named most recognisable sonic logo in the US
The fast-food sandwich restaurant came out on top against 173 audio brands in the SoundOut Index 2025. SoundOut’s latest biennial index was conducted with the help of...
Unprecedented growth in East African hospitality prompts Hemingways Collection rebrand
The family-owned hospitality and travel group, which operates in Kenya and Rwanda, turned to Greenspace to reposition itself as the leader in luxury African travel. The UK-based creative consultancy reimagined Hemingw...
Hole-in-one: Designing the New York Golf Club brand
Landor's executive creative director, Ryan Frost, and managing director, NY, Marina Ammirato, talk about their winning work for the New York Golf Club and Lobos 1707 at the Transform Awards North America 2025....
How we reimagine brands by de-positioning them
Todd Irwin, Fazer's founder and chief strategy officer, chats to Transform about three clients and their winning work at the Transform Awards North America. He also discusses his new book, 'De-Positioning: The...
The challenges of branding for the legal sector
Living Group's chief creative officer, Duncan Shaw, discusses his agency's work for boutique law firm Axinn, and explains why managing transformation for a law firm is a tricky task....
Sonic branding with empathy
Alexander Wodrich, managing director at why do birds, chats about his Transform Award-winning work for US insurance company Amica....
The Scoop with Ken Kirton
Transform sits down with Hato co-founder and creative director Ken Kirton to discuss his agency’s playful approach to design, why it fosters human-centred collaborations and the benefits of running a global creative s...
How we rebranded LS Power and what's next for Prophecy
Neil Goklani, Anne Swan and Jen LaFiura discuss their work for North American power and energy infrastructure brand LS Power at the Transform Awards....
