• Transform magazine
  • May 27, 2026

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Jack Cousins

AI plays role in creation of milk brand Metis

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VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency M — N Associates. Its brand identity, which hopes to appeal to gen alpha but not appear childish, was...

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Sleek packaging crafted for Kast’s new card

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The stablecoin-powered financial platform turned to Burgopak to design the packaging for its new physical card. The news follows on from Kast securing $80 million in Series A funding in March....

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The importance of being Ernest

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In East African hospitality, competitors of all shapes and sizes prowl at every turn. Jack Cousins reports on how the redesign of family-owned Hemingways Collection sets a benchmark for originality and personalisation...

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Porto Rocha tests limits of AI with YOYOYO ‘project’

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The global strategy and design agency set itself the challenge of using Nano Banana Pro, Google’s latest image generation model, to build a brand from scratch. Enter YOYOYO, a simple toy that demonstrates to Porto Roc...

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The Scoop with Dan Christofferson

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Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...

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Font of knowledge

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Spotify’s staff typographer, Bianca Berning, sat down with Transform editor Jack Cousins at Paradigms brand summit to discuss life at Encore, Spotify’s in-house design system. The pair also chat about attitudes surrou...

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Postcard from Kuwait City

Postcard From Kuwait City

Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....

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Luxury dog daycare and hotel unveils Equinox-inspired brand

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Barkhouse, a new luxury dog hotel and daycare based in Manhattan, New York, aims to offer peace of mind to busy, dog-owning professionals in the city. It called on global design agency Crown Creative to craft an ident...

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Transform Awards proudly announces ANZ 2026 is open for entries

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For the past seven years, the Transform Awards ANZ has remained the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design. Back once again, the awards will...

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New development corporation brand aims to revive London’s Oxford Street

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Integrated brand and marketing agency Anatomy was tasked by the Greater London Authority (GLA) to craft an identity for the Oxford Street Development Corporation (OSDC). The newly created organisation will lead Oxford...

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