The London headquartered marketing communications company brought together its Boston, New York and Los Angeles design practices in a bid to highlight the firm’s commitment to crafting an holistic approach to creative...
Jack Cousins
US edtech company HMH graduates from textbooks
The 200-year-old heritage brand underwent an identity overhaul at the hands of global creative consultancy Lippincott to highlight its efforts at shaping the future of education. Now a digital-first innovator, the bra...
British flexible workspace company Spacemade rebranded for cohesivity
Spacemade called on London-based creative agency Wildish & Co., who designed a new identity based around the concept of ‘meaningful connections’. This aims to reposition the firm from primarily appealing to instit...
AOK’s first audio brand denotes closeness and empathy
Germany’s largest health insurer called on Berlin-based audio branding and motion design agency why do birds to create a sonic identity that could exist on top of the brand’s 2023 visual identity update....
The National Ballet of Canada unveils ‘inviting’ rebrand
Marking the brand’s first redesign in almost two decades, the project saw Bruce Mau Design craft a new identity to reposition the organisation as creative, inclusive and bold. The Toronto-based design agency adopted a...
Transform Awards MEA 2025 open for entries
Still the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design, the Transform Awards Middle East and Africa recognises best practice in corporate, product...
Robinsons’ premium squash brands repositioned for adult appeal
The iconic British fruit drink brand – owned by Britvic – turned to independent brand design agency Bloom to reimagine the identities of its Cordials and Creations ranges. The redesigns now offer a more fresh, modern...
Yamama refresh aims to hit sweet spot
The Middle Eastern cake brand, owned by Gandour, sought an update to its identity to help push back against stiff on-shelf competition. Yamama called on British design agency Derek&Eric to help its brand finally l...
Transform Awards Europe 2025 open for entries
The Transform Awards Europe is back and bigger than ever for its 16th instalment. The continent’s only awards programme to celebrate the transformative power of brand strategy, creativity and design is officially open...
Cannes conversations: Google’s VP, global brand and creative on the AI revolution
Transform editor Jack Cousins sits down with Google’s Jonathan Johnsongriffin to discuss his Cannes Lions experience, how Google creatives use AI and what this emerging technology means for the future of the industry....
