The American website-building and hosting company – based in New York City – recently unveiled Squarespace Foundations, which it describes as “an articulation of the creative principles that define our brand.” The gui...
Jack Cousins
New Engineering Council identity aims to unify profession
The UK’s regulatory body for the engineering profession required a new identity amid significant changes across the sector, including rapid technological advancement and increased public scrutiny. Tasked with improvin...
New beverage Hyper Blast pushes back against ‘sanitised minimalism’
The ready-to-drink (RTD) alcoholic energy beverage, available in four ‘flame-kissed’ flavours (Charred Mango, Blackened Razz, Grilled Pineapple and Torched Lime), was conceived and designed by Tavern. The aim for the...
Wall’s global campaign built around ‘irrational’ love for ice cream
British independent brand design agency Sunhouse was tasked with crafting a bold, social-first global campaign identity for Wall’s. The ice cream company, part of the Heartbrand global frozen dessert brand, needed the...
Imperial College London identity cleverly adapted for scalability
Design studio The Click was tasked with building on Pentagram’s 2024 rebranding of Imperial College London by crafting individual identities for more than 20 of the university’s departments. The project centred around...
New York State’s oldest brewery targets new generation of drinkers
Approaching 150 years in business, Genesee is deeply rooted in the city of Rochester, New York. Sister Mary, a New York City–based agency, was tasked with honouring this proud legacy while also targeting youngsters an...
Five minutes with James Withey and Joel Biswas
Transform sits down with James Withey, global executive strategy director at Landor, and Joel Biswas, global head of brand at law firm A&O Shearman. The pair discuss their rebranding project, which scooped up two...
Double churned, double impact? Pearlfisher redesigns Anchor packaging
The Arla Foods-owned dairy brand turned to Pearlfisher to reimagine its previously undifferentiated packaging. The independent brand design agency explicitly heroed the idea of its butter and spreads being “Double Chu...
AI plays role in creation of milk brand Metis
![[MN] Metis Cover](/media/21749/mn-_metis_cover.png?anchor=center&mode=crop&width=316&height=160&rnd=134225482970000000)
VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency M — N Associates. Its brand identity, which hopes to appeal to gen alpha but not appear childish, was...
Sleek packaging crafted for Kast’s new card
The stablecoin-powered financial platform turned to Burgopak to design the packaging for its new physical card. The news follows on from Kast securing $80 million in Series A funding in March....
