Returning for an eleventh year, the Transform Awards remains the only event in the calendar that celebrates the transformative power of brand strategy, creativity and design throughout the whole of the Middle East and...
Jack Cousins
Australian private wine tour and driver service undergoes playful rebrand
MR Pick Me Up, which operates south of Perth in the Margaret River region in western Australia, required a change from its tired, unclear messaging. It sought the help of packaging and brand design specialists Simon P...
Global beauty, health and wellness summit INNOCOS reveals updated identity
INNOCOS, which exists to provide a platform for beauty and wellness to build impactful brands, sought the help of Free The Birds to craft an identity which could communicate the organisation’s industry significance. T...
Transform Awards ANZ 2024 open for entries
Back for a fifth year, the Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design. The awards, which recognise best practice...
Excitement brews as the 2024 Dubai Lynx International Festival of Creativity draws closer
Founded in 2007, Dubai Lynx has since cemented its place in the calendar for MENA’s creative marketing community. Taking place on 5 March, the festival boasts a strong selection of speakers, ranging from the likes of...
KOTEX’s education kit reimagines menstrual health for South African tweens
‘The Pack’, a unique kit from Kimberly-Clark’s menstrual hygiene brand KOTEX, aims to equip schoolgirls with the tools to manage their menstrual health with pride. Designed by global creative branding agency Pearlfish...
Britvic releases latest sugar-free Tango limited edition drink
Available from this month for just a year, Tango Mango’s identity was designed by London-based independent design agency Bloom. Forming part of Tango’s ‘Editions’ lineup of healthier soft drinks, the sub-brand follows...
New Pets at Home wellness products identity designed by StormBrands
Following an increase in consumer demand to actively support the wellbeing of pets, rather than reacting to ailments, British pet supplies retailer Pet at Home has released its own range of health and wellness product...
Media brand Good-Loop reveals new identity
Online advertising firm Good-Loop underwent a rebrand at the hands of London and Hong Kong-based creative studio Hato in order to introduce businesses and consumers to Good-Media, a category of media that attempts to...
Transform Awards Asia 2024 open for entries
Following a decade of promoting the transformative power of brand design, creativity and design in Asia, the Transform Awards are back once again. It remains the only awards programme on the continent dedicated to rec...