• Transform magazine
  • November 05, 2025

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Jack Cousins

Whiskey icon Jameson rebranded to elevate portfolio

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The Irish Distillers brand, which dominates the global Irish whiskey market, turned to international brand design agency JDO to unify its family of whiskeys. The revised identity aims to evolve and elevate the portfol...

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Eye-opening experiences

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Transform editor Jack Cousins sits down with renowned experience designer Nathalie van Sasse van Ysselt. Fresh from her talk at OFFF festival in Barcelona, the pair discuss her career, what defines a strong brand expe...

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Transform Awards North America announces 2025 winners

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On another enthralling night at the Edison Ballroom in Manhattan, the Transform Awards North America celebrated the continent’s very best rebranding and brand development projects. This year’s projects – from healthca...

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Five minutes with Ross Mawdsley

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Transform editor Jack Cousins caught up with Skyscanner’s director and global head of visual design, Ross Mawdsley, at Paradigms brand summit in Marrakesh. The pair discussed Skyscanner’s internal creative revolution...

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Wayfinding for Birmingham’s Multistory redevelopment incorporates sustainability

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Located in the heart of the UK’s second-largest city, Multistory is described as a dynamic new destination for work, retail and leisure. Design studio f.r.a. crafted the building’s wayfinding and placemaking on behalf...

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Transform Awards ANZ 2025 shortlist announced

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Focusing on strategy, execution, content and evaluation, the Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of rebranding and brand development. Back for a s...

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Transform Awards proudly announces Asia 2025 shortlist

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The Transform Awards will once again celebrate the transformative power of rebranding and brand development in Asia. It remains the only awards programme in the region to recognise best practice in corporate, product...

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Transform Awards MEA 2026 officially opens for entries

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Back for a 13th successive year, the Transform Awards remains the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design....

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Transform excited to announce shortlist for North America 2025

TANA Shortlist

Back for an eleventh year, the Transform Awards North America remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development....

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Iconic New York neighbourhood Union Square launches vibrant rebrand

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Undertaken by The Working Assembly – itself based in Union Square – the project was completed on behalf of Union Square Partnership (USP), a community-based nonprofit that aims to promote, preserve and pioneer the nei...

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