Still the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design, the Transform Awards Middle East and Africa recognises best practice in corporate, product...
Jack Cousins
Robinsons’ premium squash brands repositioned for adult appeal
The iconic British fruit drink brand – owned by Britvic – turned to independent brand design agency Bloom to reimagine the identities of its Cordials and Creations ranges. The redesigns now offer a more fresh, modern...
Yamama refresh aims to hit sweet spot
The Middle Eastern cake brand, owned by Gandour, sought an update to its identity to help push back against stiff on-shelf competition. Yamama called on British design agency Derek&Eric to help its brand finally l...
Transform Awards Europe 2025 open for entries
The Transform Awards Europe is back and bigger than ever for its 16th instalment. The continent’s only awards programme to celebrate the transformative power of brand strategy, creativity and design is officially open...
Cannes conversations: Google’s VP, global brand and creative on the AI revolution
Transform editor Jack Cousins sits down with Google’s Jonathan Johnsongriffin to discuss his Cannes Lions experience, how Google creatives use AI and what this emerging technology means for the future of the industry....
Cannes conversations: The Cannes Lions experience as a jury member
Transform editor Jack Cousins sits down with Mayuri Nikumbh, head of design at Conran Design Group, to chat about her week of judging for the Design Lions in Cannes. With few brand design projects making the shortlist this year, wh...
Five minutes with Paul Silcox
As the executive creative director, brand experience at FutureBrand, Paul Silcox works to ensure brands can forge deeper connections with their audiences. He discusses with Transform the importance of brand experienc...
Learning from the Lions
With Cannes Lions 2024 drawing to a close, Transform magazine editor Jack Cousins looks back at his favourite moments from the festival. Insightful, rip-roaring, hect...
Cannes Lions Design shortlist revealed: Entries down for second year
Cannes Lions has unveiled the projects strong enough to be shortlisted in the Design category at this year’s awards. Despite a decrease in the number of entries from the previous year (977 down to 926), there has been...
The house always wins: the rise of internalised creative
The past 15 years has seen the rapid expansion of in-house agencies all around the world. With their growth showing few signs of slowing down, Jack Cousins explores how they’re built, the misgivings creatives have for...
