INNOCOS, which exists to provide a platform for beauty and wellness to build impactful brands, sought the help of Free The Birds to craft an identity which could communicate the organisation’s industry significance. T...
Jack Cousins
Transform Awards ANZ 2024 open for entries
Back for a fifth year, the Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design. The awards, which recognise best practice...
Excitement brews as the 2024 Dubai Lynx International Festival of Creativity draws closer
Founded in 2007, Dubai Lynx has since cemented its place in the calendar for MENA’s creative marketing community. Taking place on 5 March, the festival boasts a strong selection of speakers, ranging from the likes of...
KOTEX’s education kit reimagines menstrual health for South African tweens
‘The Pack’, a unique kit from Kimberly-Clark’s menstrual hygiene brand KOTEX, aims to equip schoolgirls with the tools to manage their menstrual health with pride. Designed by global creative branding agency Pearlfish...
Britvic releases latest sugar-free Tango limited edition drink
Available from this month for just a year, Tango Mango’s identity was designed by London-based independent design agency Bloom. Forming part of Tango’s ‘Editions’ lineup of healthier soft drinks, the sub-brand follows...
New Pets at Home wellness products identity designed by StormBrands
Following an increase in consumer demand to actively support the wellbeing of pets, rather than reacting to ailments, British pet supplies retailer Pet at Home has released its own range of health and wellness product...
Media brand Good-Loop reveals new identity
Online advertising firm Good-Loop underwent a rebrand at the hands of London and Hong Kong-based creative studio Hato in order to introduce businesses and consumers to Good-Media, a category of media that attempts to...
Transform Awards Asia 2024 open for entries
Following a decade of promoting the transformative power of brand design, creativity and design in Asia, the Transform Awards are back once again. It remains the only awards programme on the continent dedicated to rec...
Mobile tax platform Taxfix undergoes brand evolution
With Taxfix having moved from disruptor to leader in the tax filing field since its founding in 2017, the company turned to Finnish design studio Kallan & Co to craft a new identity to match its increased market p...
New beauty brand designed to celebrate midlife women
With the identity of And Begin crafted by UK-based brand and packaging design firm Sunhouse, the start-up offers customisable skincare solutions. The brand was specifically designed to challenge conventional narrative...