For the past decade, the Transform Awards North America has been dedicated to celebrating the transformative power of brand strategy, creativity and design throughout the entire continent. Transform is excited turn it...
Jack Cousins
Crumbl Cookies brand simplified by Turner Duckworth
Aiming to bring new life and optimism into Crumbl, it was crucial to the global brand design agency that it maintained the cookie brand’s core values and familiarity. Crumbl’s new visual identity is set to be rolled o...
SunLife reveals fresh, modernised logo
Undertaken by the over 50s life insurance and equity release firm’s in-house design team, the latest logo update marks the next phase of the company’s 214-year history. The simplified redesign sought to place the bran...
Transform Awards Europe 2024 shortlist revealed
Now in its 15th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist reflect...
Healthy competition: The rebranding of PetLab Co.
Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...
Ragged Edge cooks up Omlet rebrand
The D2C pet brand required a new identity which could allow for global growth. London-based branding agency Ragged Edge sought to encapsulate Omlet’s whimsy, curiosity and engineering excellence....
Listen: New National Trust sonic brand aims to engage diverse and younger audience
Crafted by global sonic branding agency MassiveMusic, the National Trust’s first-ever sonic identity also hopes to underscore its 150-year history of heritage conservation in England, Wales and Northern Ireland. In ad...
Brand agency Monroe launches its transformative new identity
The Istanbul and London-based design agency, whose roster of clients has included the likes of Flora, Nike and Red Bull, wanted its identity to match its distinctive approach to ‘heart-driven’ branding....
M – N Associates updates famous Vietnamese ceramic art museum
The Bát Tràng Museum, formerly known as Hồn Đất Việt (Viet's Ceramic Soul), hosts the legacy of Vũ Đức Thắng, a local who shot to fame for his skills in engraving, embossing, enamelling and glazing ceram...
From humble beginnings
If a brand’s past glistens with charm, it may then be leveraged to help with differentiation. But how can this be accomplished without the brand becoming a mere dusty museum piece? Jack Cousins investigates....