Jack Cousins

Following an increase in consumer demand to actively support the wellbeing of pets, rather than reacting to ailments, British pet supplies retailer Pet at Home has released its own range of health and wellness product...

Online advertising firm Good-Loop underwent a rebrand at the hands of London and Hong Kong-based creative studio Hato in order to introduce businesses and consumers to Good-Media, a category of media that attempts to...

Following a decade of promoting the transformative power of brand design, creativity and design in Asia, the Transform Awards are back once again. It remains the only awards programme on the continent dedicated to rec...

With Taxfix having moved from disruptor to leader in the tax filing field since its founding in 2017, the company turned to Finnish design studio Kallan & Co to craft a new identity to match its increased market p...

With the identity of And Begin crafted by UK-based brand and packaging design firm Sunhouse, the start-up offers customisable skincare solutions. The brand was specifically designed to challenge conventional narrative...

For the past decade, the Transform Awards North America has been dedicated to celebrating the transformative power of brand strategy, creativity and design throughout the entire continent. Transform is excited turn it...

Aiming to bring new life and optimism into Crumbl, it was crucial to the global brand design agency that it maintained the cookie brand’s core values and familiarity. Crumbl’s new visual identity is set to be rolled o...

Undertaken by the over 50s life insurance and equity release firm’s in-house design team, the latest logo update marks the next phase of the company’s 214-year history. The simplified redesign sought to place the bran...

Now in its 15th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist reflect...

Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...