The Mars Wrigley brand sought the help of Taxi Studio to help deliver one of the biggest rebrands in its history. Attempting to finally move away from its strong Christmas connections, the confectionary brand now adop...
Jack Cousins
R/GA Australia wins big at AGDA Design Awards 2022
The Australian Graphic Design Association, which exists to represent the country’s communication design industry, hosted its yearly design awards that capture the breadth of Australian design, from ‘Brand and Identity...
Transform Tuesday: 22 November
Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Winners announced for Transform Awards Asia 2022
Reflecting the very best work in brand strategy and development on the Asian continent, Transform magazine is proud to announce the winners of the Transform Awards Asia 2022. Judges rewarded projects for their flair a...
Real estate company JLL launches new brand positioning
‘See a brighter way’ aims to highlight the company’s global capabilities and help it stand out in the increasingly complex real estate environment. With Chicago-based JLL hoping to shape the future of real estate for...
Derek&Eric rebrands ‘complex’ Superfood Bakery
Now known as Supergood!, the company aims to make baking more accessible to people looking for healthier alternatives, but was hampered by a brand architecture that was too complex. To enhance brand awareness and loya...
Design Bridge completes total visual redesign for Seventh Generation
The Unilever-owned, eco-friendly home and personal care brand was rejuvenated by global design agency Design Bridge to strengthen its position as the go-to ethical brand in the category. Working alongside Seventh Gene...
Cyncly adopts new name following merger and acquisitions programme
The global software firm - a combination of Compusoft, 2020 and their affiliate companies - sought the help of London-based agency Design by Structure. Along with naming the newly formed company as well as designing a...
British youth and student travel company sees major rebrand following acquisition
Intravelr was formed from Invasion, a company that specialised in providing unforgettable experiences to younger generations, and Intrax, a US company which acquired them in 2021. Along with the name change, the compa...
Derek&Eric brands fuss-free health and wellness supplement HUX
Aiming to target ordinary people who need a helping hand, the British design consultancy sought to cut through the crowded category when designing the new brand. It hoped to design a striking visual identity for HUX w...