Jack Cousins

In recent years, design agencies have started making the most of advanced technologies to tell new and exciting stories through brand logos. Jack Cousins discovers what all the fuss is about....

The acquisition of FutureKings by the UK-based independent brand consultancy is a response to the rapid growth of demand seen for brand strategy in the SME segment. L...

Cosmic QR codes, zero-gravity cook offs and orbital fireworks. For StartRocket founder Vlad Sitnikov, the possibilities created from connecting brands to space are as endless as the universe itself. He speaks to Trans...

Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans. Siegel+Gale partnered with worldwide advertising agency DDB...

The work by the global design agency aimed to attract new clients, explain PA Consulting’s ethos and also inspire staff. SomeOne sought to achieve this by highlighting the organisation’s purpose of ‘Bringing ingenuity...

Following a societal sea change in the US over the past decade, companies are taking lifestyle brands a step further by making them hyper-opinionated. A winning strategy or a whiny mess? Jack Cousins takes a closer lo...

Having now been celebrating the transformative power of brand strategy and design across the continent for the past 14 years, Transform magazine is once again delighted to announce the winners of Transform Awards Euro...

In redesigning the packaging of Gudbrand and Fløtemys, classic brown cheeses by Norwegian dairy-maker Synnøve, Everland sought to highlight the brand’s heritage. Founded by female entrepreneur Synnøve F...

The London-based brand design agency sought to highlight how cooks can make their meals mightier by using miso, a traditional Japanese seasoning. With Miso Tasty nearing its 10-year milestone, it sought the help of Hu...

In helping launch the Unilever-owned brand into the US market, international brand design agency JDO created premium-level pack designs along with a clear and ownable brand communication strategy. JDO’s work places ‘t...