Jack Cousins

In a bid to become more current, attractive and relevant, the world-renowned German football team turned to global agency DesignStudio to build a new and compelling story that aptly evolves the Bundesliga club’s brand...

Atlantis’ latest Dubai venture – a resort touted as the most ultra-luxurious in the world – required a bold identity to match the impressive new property. In a city filled with the most lavish destination brands imagi...

The flag carrier of Saudi Arabia sought the help of global brand design group Landor & Fitch to reimagine the brand’s identity, following on from the country’s mission of hoping to bring 330 million visitors to th...

Transform is excited to return down under for a fourth time as it announces the shortlist for this year’s Transform Awards ANZ. It remains the only awards programme in the region to celebrate the transformative power...

Designers who created the new DraftKings Network identity believe they have discovered a new and better way of crafting brands. But what is this new process of intensive collaboration and creativity? Jack Cousins repo...

The winners of this year’s Transform Awards North America were celebrated at the iconic Edison Ballroom. On an exciting night in which the very best work in rebranding and brand development across the board was recogn...

Operating out of Dubai, Brand Lounge People (BLP) is set to focus on brand culture and people. The purchasing of PeopleMena aims to further Brand Lounge’s commitment of maximising brand value and developing differenti...

One of the great adventures for a modern brand is venturing overseas to be enjoyed by people all around the world. But with a multitude of cultural barriers standing in their way, this is harder than it looks. Jack Co...

The Los Angeles-based college preparatory school’s rebrand aims to showcase to the world what has long been seen, felt and celebrated inside Archer’s gates. The school turned to WPP-owned Design Bridge and Partners to...

This year’s shortlist represents a particularly exciting depth and breadth of transformative rebranding and brand development projects. The Transform Awards Asia remains the only awards program in the region to recogn...