Transform

Nikki Moeschinger, managing director at BrandOpus (Australia), considers the concept of utilising ‘place’ in branding. While some can do it very successfully, such as the Australian state of Tasmania, she explains why...

Conflict and crisis can have a major impact on a country’s tourism and place branding agenda. How are these locations redeveloping perceptions and inspiring tourism to return? Rik Brinks analyses the landscape...

Joe Rogers is the co-founder and executive strategy director at Australian-based strategic brand and design agency The Contenders. He underlines the three trends in branding which may determine its future....

Philip Orwell is the founder and CEO of London-based brand agency venturethree. He explains how Yubi, a new corporate debt solution brand, meets a pressing need within the evolving Indian credit market....

What do brands need to about the metaverse’s current and future role in communications, customer connections, marketing and brand awareness? David Craik investigates...

Christophe Rolland is a freelance senior brand strategist and lecturer at the IED Istituto Europeo di Design in Milan, Italy and ISCOM Paris, France. He argues consumers still desire the sacred in their lives, and tha...

Vivek Bhatia, creative director at London-based ico Design, discusses how a confused fragrance brand became a modern American perfumery. Over the past decade, we’ve s...

It’s now or never to act on climate change. In the wake of COP26, sustainability has soared to the top of the agenda for executives who are rushing to align their mission and purpose with tackling the world’s greatest...

Peter Matthews is the founder and CEO of digital brand consultancy Nucleus. He argues brands must do more than merely not damage the environment, and those who ‘greenwash’ will be caught out....

Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake of Covid-19 and the war in Ukraine....