Transform

Massimiliano Rottoli is the global director of RS PRO brand and data at industrial solutions firm RS Group. He discusses here the importance of effective communication for a brand’s long-term success, as he has seen a...

Pierre Berget is founder and creative director of Paris-based branding agency Be Dandy. He argues there's too much goodness in a world of bad eggs. If every brand wants to save the planet then they may end up bori...

Having been reimagined for a digital future by the global brand transformation company, Quicky’s new purpose and role revolves around being an ally to parents and having an active voice in important topics, including...

Iago John, senior consultant at independent consultancy Brandpie, discusses the interesting results from Brandpie’s 2022 CEO Purpose Report, and how purpose now guides strategy....

Alex Clegg, co-founder of London-based independent brand studio Saboteur, discusses how addressing freedom may lead to building stronger brands. At Saboteur our missi...

Alex Blyth is the managing partner at PR agency Red Setter. He makes the case here that specialisation is the one sure way for brand agencies to make a splash. It’s h...

Angus Hyland is partner and creative director at global design consultancy Pentagram. He underlines the importance of logos to brands which, in recent times, may have been forgotten....

Matteo Di Iorio, associate partner at Interstate Creative Partners, provides insight on how adopting a good strategy and a strong brand identity is crucial for start-ups....

Christian Purser, CEO at Interbrand London, argues purpose (or brand leadership) should become a key consideration for brands seeking future success. This year, again...

Steve Hickson is executive creative director of Ensemble Studio, FleishmanHillard UK’s design and creative studio. He discusses how a flexible but consistent approach from creative agencies can help clients embrace a...