Transform

Daniel Wade, co-founder of creative agency EveryFriday, argues that consumers are rethinking their spending habits during these economically difficult times. He discusses how brands can move their audiences into actio...

With the iconic Ibizan bar launching its own range of spirits, it sought the help of Manchester-based strategic branding agency Creative Spark to design a visual identity that could encapsulate the character of the Me...

Alice Dall, strategy director at Design Bridge Singapore, makes a case for creative strategy in brand (re)design. When it comes to first aid, there is a helpful mnemo...

Rachel Barton, senior strategist at Design Bridge Singapore, advises on what counts as effective seasonal packaging. With brands quick to throw away their distinctive assets at this time of year, she believes they are...

The San Francisco and New York City-based brand agency was tasked with designing a campaign for Hartz-owned wet cat treats brand Delectables, which Cutwater achieved by debuting an orange tabby as the all-new hero cat...

With the help of illustrator James Daw, the design studio’s work hoped to convey the lively and unique nature of Castlefield Bowl, a venue in Manchester where the five-night festival was hosted in September. The disto...

With the Connecticut-based food company having given all its profits to charity over the past four decades, Turner Duckworth’s role in the project was to introduce a younger generation to the philanthropic endeavours...

Greg Gibson, partner and CCO of independent creative agency Grizzly, explores why leading with your brand can be the difference between surviving and thriving during an economic downturn....

London-based creative agency GLOCK utilised bold botanical illustrations to wrap the exterior of the drink mixer brand’s Ultimate G&T Advent Calendar. The agency was also responsible for designing a collection of...

In designing Olmeca Altos Margarita Classic Lime, global design agency JDO sought to create an authentic touch which could separate Altos from the crowd in the brand’s first foray into the ready-to-serve market. Embol...