Based in Leeds, England, The Brand Nursery used ‘The Tastier Choice’ as the core brand concept in giving Branston’s British audience a reason to pick up its beans over competitor brands and own labels. The agency atte...
Transform
Advice to new brands: find investors that bring more than money
Adrienne Little, co-founder of London-based agency And Rising, questions the importance of venture capital to emerging brands in the current market compared to the wisdom investors can bring....
GLOCK modernises New Zealand vodka brand 42BELOW
Following on from its first project with 42BELOW over a decade ago, the London-based creative agency sought to capture today’s drinkers by refreshing the brand identity. Key to GLOCK’s work was designing a tone of voi...
MassiveMusic opens Dubai office
The international creative music agency’s latest expansion follows on from opening an office in Warsaw, Poland in 2021 along with the acquisition of Sydney and Singapore-based Song Zu by parent company Songtradr earli...
B&B Studio designs brand for Rita Ora’s new athleisure venture
Tasked with creating the brand positioning, strategic direction, brand name, brand design and packaging on behalf of the British singer-songwriter, B&B Studio opted on naming the new brand ‘Humans Being’. The logo...
The dynamics of modern design
Landor & Fitch’s president of APAC, Jonathan Cummings, and former CCO, Tim Greenhalgh, discuss how modern design can reflect the needs of contemporary society, business and brands in Asia today....
Firebelly transforms website of iconic Chicago library
Following on from Firebelly’s brand strategy and visual identity work which began in 2020, the Newberry’s redesigned website has finally been revealed. With the aim of reimagining and redesigning the library’s website...
Is there a new love story between brand and demand marketing?
Jacqueline Alexis Thng and Dency Cheng, respectively a partner and senior engagement manager at Prophet, explain their company’s approach to brand and demand marketing and how the right balance can be struck between t...
Lewis Moberly crafts digital-first campaign for Lambay Castle Prestige Edition
The Irish Whiskey brand turned to premium spirits design experts Lewis Moberly to tell the story of its provenance by tying the product’s characteristics with the personality of Lambay Island. Along with designing a ‘...
The emotional effect of the voice in effective sonic branding
Johanna Cranitch, creative director at MassiveMusic, makes the case that the human voice could be the most effective instrument for a company’s sonic brand. Sonic Bra...
