After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...
Transform
Olympics 2021: Could more brands follow in Puma’s footsteps?
Mark Caddle, partner at Withers & Rogers, writes about what the postponement of the Tokyo 2020 Olympics means for brands who are seeking new trade marks. Followin...
Transform launches 2021 Transform Awards Europe excellence in brand transformation
Quality rebrands and brand developments can be found in every city, region and country. Transform is committed to recognising this brand transformation all over the world, and it is proud to announce another year of T...
How fast is fast enough?
Karen Almeida, head of stakeholder communications at Conran Design Group, writes about how businesses and their brands can demonstrate their credentials for accelerating change and how to convince their stakeholders t...
Luxury brands at the time of Covid-19: towards a new humanism?
Dr. Federica Carlotto, luxury insight specialist, explores the ways in which luxury brands have responded to the Covid-19 pandemic with a renewed sense of empathy and focus on humanness, taking initiatives ranging fro...
Brands Positive Engagement: The ultimate pathway to brand loyalty
"The always-on world has an almost insatiable thirst which brands must understand how to satisfy over time as to attract clients’ continued loyalty," writes Michael Schepis, creative director at Handle Brand...
Five minutes with Andrew Carlson
As Covid-19 drives our brand experience ever more digital, companies are needing to quickly adapt. Omnicom-owned agency Organic has focused on building resilient brands through digital transformation since 1993. Trans...
Opinion: It's time to step up to the plate
The world has changed this past month. Entire industries are falling. Others are facing the biggest challenge they have ever had to face. Stuart Lang discusses the impact Covid-19 will have on brands and communication...
Insights: Go big or go home?
Eerily prescient before a time of increased demand, PB Creative had a branding solution for antibacterial hand gel. The agency took home an award in 2019 at the Transform Awards Europe...
A house divided
Going inside the branding, positioning and communications tactics from the 2016 Brexit leave and remain campaigns, a new book from GraphicDesign& uses a unique design element to explore a divided Britain. ‘The Oth...
