Simon Wright, managing director of design agency Greenwich Design, argues that brands can no longer measure success purely on commercial values, but must consider new elements including sustainability, diversity and i...
Transform
How mimicking empathy is making brands look like psychopaths
Over the past decade we’ve seen a significant increase in brands using short-term activation advertising. However, this has led to a corresponding downturn in how effective advertising can be for a brand to build a st...
Despite its claims, Coca-Cola's redesign is anything but intuitive
Nir Wegrzyn, founding partner and CEO of global branding agency BrandOpus, writes about how, despite being sleek and elegant, Coca Cola's refreshed packaging design lacks in relativity and therefore fails to creat...
Shortlist announced for 2021 Transform Awards MEA
Transform magazine is proud to announce the shortlist for the 2021 Transform Awards Middle East and Africa, the only awards programme celebrating the transformative power of rebranding and brand development in the reg...
Brand advisory as a key to successful transformation
What makes a global brand successful? According to Justyna Dorman, brand communication specialist at Admind branding and Piotr Wiśniewski, creative director, it is the willingness to adapt to changes in the market and...
Transform Tuesday: 30 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Transform Tuesday: 23 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
The world is flat (for now?)
CEO and founder of brand consultancy Saffron, Jacob Benbunan, explores how and why brands have now transformed into flat icons, arguing that it is essential for the creative industry not to maintain this apparent rule...
Talking Brands: A tasting event with Transform magazine
The creaminess of a premium chocolate. The hoppiness of an English ale. The complexity of a traditional method sparkling wine. Our enjoyment of food, beer and wine is a full-on sensory experience and starts long befor...
Insights: How can audio branding create a distinctive identity?
Dragon Rouge and Sixième Son discuss their work for Petronas and examine value of audio branding and how it can improve an organisation's positioning Sonic b...
