Lara Sharrock, sustainability director at WPP brand agency, Superunion, writes about the sustainability legacy of the Tokyo 2020 Olympic and Paralympic Games. The real sustainability opportunity, Sharrock argues, is...
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The sustainability of the Tokyo 2020 Olympic and Paralympic Games should be judged by one word: legacy
Transform Tuesday: 22 August
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Winners of Transform Awards Nordics 2021 announced
Transform magazine is proud to announce the winners of the Transform Awards Nordics 2021, which reflect the agencies and creative teams exhibiting exemplary work in brand strategy and development in the region....
Transform Tuesday: 17 August
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Transform Tuesday: 10 August
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Transform Tuesday: 27 July
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Employer Brand Management Awards 2021 shortlist announced
The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...
Transform Tuesday: 20 July
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
The journey driven advantage in brand transformation
Karen Boswell, chief experience officer EMEA at global brand and customer experience agency, VMLY&R, argues that brand transformation requires more than just a creative name change. According to Boswell, human ce...
Iconicity as the route to impact
Richard Taylor, managing partner at branding agency, Brandon, argues that the power of iconicity can help brands cut through the visual clutter and achieve relevance in a sea of sameness. He explores three ways in whi...