Leveraging on his experience reinvigorating B2B brands, Paul Stoddart, CMO of software corporation Epicor, shares three top tips on how to drive successful brand transformation....
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Transform Tuesday: 26 October
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Is eco-labelling the solution to greenwashing?
With a new labelling system coming into play that allows shoppers to measure environmental impact of what they eat, Nick Vaus, partner and creative director at Free The Birds. , unpacks how the new system might affect...
Branding for the brave new world of English wine
Richard Village, strategy director of brand consultancy Smith&+Village, argues that the brand identities of English wines should strive to be rebellious, creative and distinctively English rather than follow the t...
Transform Tuesday: 19 October
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Transform Awards ANZ 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards ANZ 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Australia and New Zealand....
Digital health ecosystems: the new golden opportunity for brands
As the health and wellness market becomes saturated with apps, devices, wearables and trackers, global branding agency Tom Wrigley, digital and social communications strategy director at global brand design agency, 1H...
Purpose is more than a statement; it’s an action plan
MaryLee Sachs, US CEO of global consultancy, Brandpie, writes about the importance of purpose. She argues that when leaders view purpose as the defining context for their organisation’s action in the world, they can n...
Transform Tuesday: 12 October
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Transform Tuesday: 5 October
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....