Danielle Smith, design director at global brand agency, FutureBrand, and Phil Garnham, creative type director at type foundry Monotype, explore the challenges of creating a brand for a heritage sport such as cricket....
Transform
Transform Tuesday: 30 November
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Words to play by: How national anthems in sport express identity and strengthen place branding
Victoria Pullen, consultant and copywriter at Paris-based branding and word design agency, JoosNabhan, explores how national anthems sung by fans during sport matches crystallise a sense of shared national unity and...
What’s the Meta with you?
Tom Robinson, global chief strategy officer at brand agency Superunion uses Facebook's rebrand to Meta as a springboard to explore the significance of rebranding as a moment of change....
Transform Tuesday: 23 November
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Transform Awards Asia 2021 winners announced
For the past eight years, the Transform Awards Asia have been celebrating the transformative power of branding and rebranding in the continent. Transform magazine is proud to announce the winners of the Transform Awar...
Are all brands entertainment brands now or do they still have something to learn?
Scott Lakso, executive producer at branding agency loyalkaspar, writes how all brands, whether financial or medical, have a lot to learn from entertainment brands. The most important lesson brands can learn from enter...
Transform Tuesday: 9 November
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Transform Tuesday: 2 November
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Inclusive design must be the rule, not the exception
Natalie Harney, senior consultant at digital and data agency, Engine Transformation, explores how to navigate the routes to achieve inclusive design, including depth discovery and concept designs to create a map of ch...