The Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. Transform magazine was proud to announce this year’s winners at Tran...
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Transform Awards MEA 2022 shortlist announced
Transform magazine is proud to announce the shortlist for the 2022 Transform Awards Middle East and Africa. Now in its ninth year, the awards programme remains the only place that celebrates the transformative power o...
Why all brands must create community experiences in the post-lockdown era
Dan Whetstone, associate director at retail design specialists Lumsden, argues that, as the world emerges from the Covid-19 lockdowns, everyday brands need to provide meaningful in-store experiences to create communit...
Hidden depth – when big brands undergo subtle identity change
Jesse Swash, co-founder of London-based agency Design By Structure, explores how seemingly small changes within established brands, like BMW, can give us clues of the enormous changes which are to come in an industry....
Transform Tuesday: 8 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
How to grow trust with down-to-earth farmers
Wendy Unger-Moore, international marketing director at Kramp, explains how she discovered that authenticity is the key to cut through with an agri-audience. If you’ve...
Is your web challenge a symptom of a greater business opportunity?
Joanne Kerr and Paul Campbell, strategy partner and digital partner respectively at Brandpie, explain how digital thinking from the creation of a business can save a lot of time and money in the future....
The intersection of sustainability and profit = brands
Luc Speisser, global chief innovation officer at Landor & Fitch, explains why getting consumers to believe in sustainability initiatives will elevate brand reputation and generate revenue. He shares five lessons f...
Why we need to design for more friction, not less
Stuart Barnes, strategy director at independent brand and design consultancy, True North, explores the importance of friction in brand design. He argues that agencies need to proactively build-in imperfections and fri...
Transform Tuesday: 1 February
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
