Ruslana Kruchek, co-founder of VP Production audio agency in Odessa, Ukraine, analyses the ways brands can utilise sound design. She also argues it is worth doing for reasons of inclusivity, capturing an audience’s at...
Transform
Winners of Transform Awards India 2022 announced
Celebrating the transformative power of rebranding and brand development for the first time in India, the Transform Awards India highlighted an array of the highest quality of work. Transform magazine can officially a...
How brands can empower people to care about nature
Peter Johnson and Gemma Chandler, managing director and content director respectively at Creature and Co., discuss how the climate crisis has further stoked the flames of the nature crisis. But what’s the difference b...
On realising the full potential of your brand
Managing director of Landor & Fitch India, Lulu Raghavan, describes how being brand-led can drive extraordinary value for your business. Have you been frustrated...
Weaving sustainability into our daily thinking
Dan Bramham, creative director at Greenwich Design, discusses the link between digital and environmentalism in the world of design agencies, along with the joys of improving a client’s environmental reputation....
Transform Tuesday: 12 April
Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
How brand and design are powerful tools for growth
Jovan Buac, executive business director of consumer brands at Landor & Fitch, explains why brand and design absolutely cannot be taken for granted in the modern day....
Unreliable hedonistic forecasters — get to the office
Simon Manchipp, founder of London-based design agency SomeOne, explains how the benefits of returning to the office and getting back out in the world outweigh working from home....
Has naming been given a bad name?
Daniel O’Hara, brand voice director at London-based agency Dragon Rouge, describes the big mistakes branding agencies make when it comes to the art of naming. The wor...
The dirty world of purpose-washing
Founder of brand transformation agency OPX Studio, Frances Jackson, makes the argument that branding agencies have a crucial role to play in holding unethical, uncaring businesses to account....