Stephen Ardern, managing director at British brand agency Continuous, discusses his company’s latest project with Primark, and how the work was informed by the UK’s economic woes....
Transform
Is your DTC brand recession-ready?
With the US economy enduring a tricky spell, partner and creative director at Big Day, Peter Sayn-Wittgenstein, describes how DTC brands can make the most of these difficult times....
Leading Chinese healthcare spirit brand redesigned by JDO
The global brand design agency attempted to utilise precision, reverence and artistry when reimagining Jing Healthcare No. 1’s identity in order to appeal to an ‘elite’ audience of health-conscious consumers. JDO craf...
The golden age of packaging is in the digital age
Philip Hwang is head of strategy, APAC at global brand experience agency SGK. He argues that digital commerce has given packaging more—not less—freedom to stand out than ever before. And that great marketers know how...
Principals designs brand for Australia’s new Biodiversity Council
Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and varie...
FutureBrand creates brand identity for Sydney waterfront precinct
Western Sydney Lakes, the new waterfront leisure, lifestyle, recreation and business destination located on the banks of the Nepean River, appointed FutureBrand to design a brand which could realise its vision of beco...
Inertia is the ultimate enemy for any brand
Daniel Wade, co-founder of creative agency EveryFriday, argues that consumers are rethinking their spending habits during these economically difficult times. He discusses how brands can move their audiences into actio...
Creative Spark designs identity for Café Del Mar’s spirit range
With the iconic Ibizan bar launching its own range of spirits, it sought the help of Manchester-based strategic branding agency Creative Spark to design a visual identity that could encapsulate the character of the Me...
First aid for brands
Alice Dall, strategy director at Design Bridge Singapore, makes a case for creative strategy in brand (re)design. When it comes to first aid, there is a helpful mnemo...
How to stand out amongst seasonal sameness in Southeast Asia
Rachel Barton, senior strategist at Design Bridge Singapore, advises on what counts as effective seasonal packaging. With brands quick to throw away their distinctive assets at this time of year, she believes they are...
