Robin Kadrnka, brand planner at branding agency, Together Design, writes about the importance of having a solid brand architecture and the benefits it brings to companies and employees alike....
Transform
Brand value, measured in human capital
Duncan Shaw, chief creative officer at brand design agency, Living Group New York, writes about the importance of human capital in business and how to achieve personalised B2H, or business to human, experience....
Transform Tuesday: 28 September
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Transform Tuesday: 21 September
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
It’s time to get real about brands in big pharma
Joelle Friedland, co-founder and head of client service at creative agency, minds + assembly, writes that healthcare brands need to form relationships with people, both patients and physicians, rather than push functi...
Transform Tuesday: 14 September
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Transform Tuesday: 7 September
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Creating connections through design
Rose Stewart, design director at independent design consultancy, The Frameworks, discusses how agencies can work with brands to deliver design that cuts through and resonates with audiences. Stewart explores why desig...
Get out of your own way
Brands can’t learn to be more authentic, but they can unlearn inauthentic habits. Colin Kennedy, CEO of London-based creative studio Redwood BBDO explains why being fast and unfiltered holds the key to getting real....
Transform Tuesday: 31 August
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....