A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, part...
Transform
Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?
Opinion: Should sustainability be part of your brand essence?
Debating the importance of brand consistency and relevance in our fast-changing world, it struck me that the biggest challenge today is the same whether you’re an individual or a brand – how to stop damaging the plane...
Opinion: Employer branding in the gulf region
With the price of oil rebounding from $50 per barrel in 2016 to $64 per barrel now, and with 70% of the population under 30, young Saudis are still anxious about their future prospects. Considering 70% of working Saud...
2020 Transform Awards Europe open for entries
The Transform Europe Awards is the definitive benchmark for rebranding and brand development. The winners at each year’s awards represent the best in class in brand design, strategy and implementation....
Opinion: Beauty and logic, transforming the brand experience
Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design? The well-docu...
Insights: Permanency through change
The Transform Awards MENA celebrated the best in rebranding and brand development across the region. Tonic International was an award winner this year The way we perc...
Winners announced at 2019 Transform Awards MENA
For six years, the Transform Awards Middle East and North Africa has celebrated rebranding and brand development across the region. Previous winners have exemplified best in class work in the field of brand strategy a...
Transform to recognise Young Contenders in European brand industry for second year
The branding world is brimming with excellent young talent. Transform's Young Contenders recognises those making an outstanding contribution to the industry. Identifying the next generation of strategic, creative...
Insights: How these advertising mistakes can kill your brand
The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. BrandStruck sponsored the awards It is still surpris...
10th annual Transform Awards celebrates winners
The introduction of the winners book for an early Transform Awards Europe read, “We don’t need endless surveys and statistics to demonstrate the importance of a company’s identity. We’re surrounded by daily reminders...
