With a longstanding brand, well-established in popular culture, Zippo Manufacturing Company, the lighters and lifestyle organisation, manages to maintain its heritage while diversifying its product portfolio and diffe...
Transform
Insights: Chinese brands’ naming strategies in globalisation
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Lab Brand was one of the winners It took 100,000 years for human soc...
Insights: Why simplicity pays when brand building for tomorrow
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Siegel+Gale was one of the winners Siegel+Gale named Netflix, Aldi a...
Insights: Localisation Is the key to unlocking relevance and driving growth
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Prophet was one of the winners In today’s economy, nothing matters m...
Insights: The prevalence of purpose
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Sedgwick Richardson was one of the winners Purpose is prevalent and...
Insights: Fortune favours the brave
At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Living Group was one of the winners We appear to be living in...
Insights: Building community through retail culture
At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Household was one of the winners It’s no secret that customer...
Insights: Building a brand to stand the test of time
At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. FutureBrand was one of the winners As we collectively take st...
Transform Awards North America announces call for entries for 2019 program
Developing a brand for a local Seattle business or a regional Canadian governmental body or a global, New York-headquartered company requires similar strategic processes and creative questions. The resulting visual id...
Shortlist announced for 2019 Employer Brand Management Awards
Successful companies are those that focus their efforts and energy on a strong employer brand. Strategies that are creative, targeted and authentic to the organisation will reap the benefits of a hardworking, effectiv...