Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Planned Parenthood and...
Transform
2019 Transform Awards North America Best brand architecture solution
Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page...
2019 Transform Awards North America: Best use of a visual property
Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Urban Justice Center an...
Opinion: How can design be leveraged to achieve business objectives?
People have always been fascinated by design. Since the earliest humans splashed paintings of their daily lives onto cave walls, right through to Dieter Rams at Braun or Steve Jobs placing design at the core of Apple’...
Opinion: How branding is opening up rugby to the world
Its new image is helping the game extend its reach beyond the traditional rugby-playing nations, argues Adam Savage. The Rugby World Cup in Japan is now in the later...
Peer perspectives: Kate Spade
Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. Created in-house, under the guidance of new creative...
Focus: Drowned and delivered
Needing to raise the stakes around the resilience of small businesses, Business in the Community worked with McCann Enterprise on a campaign that brought its messaging to life, before destroying it, in a series of emo...
Focus: Heart and soul
In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with the support of Lantern, to address challenges and craft a new narrative...
Focus: Birds and the bees
Communicating about sexual health and contraception planning in a human way required a new, consumer-facing brand for the FPA. It worked with IE Brand to launch Sexwise, a brand founded in conversation, colourful imag...
Sands of time
For Jordan’s Queen Rania Foundation – which focuses on education as a means to combatting poverty, crime and conflict – needed a strong identity to help it cut-through and achieve awareness with its target group of do...