AUAR, a series A stage start-up that constructs houses with robotics and AI, has launched a rebrand as part of Ascend Studio’s Worldfirst Brand Accelerator Programme. The aim behind the redesign was to provide AUAR wi...
Transform
Reorg announces dynamic rebrand and new name, Octus
The rebranding of Reorg, a leading provider of global credit intelligence and data, was led by growth strategy firm Prophet. The new name, brand strategy and visual identity capture how the company operates across the...
Rebrand of New York’s oldest museum promotes national dialogue
The New-York Historical Society Museum & Library, founded in 1804, has played an important role in preserving, collecting and studying the country’s foundational documents and artifacts. However, its confusing nam...
The human brand: Moving towards authenticity in healthcare
David Harvey, creative director at Langrand, discusses the merits of a move toward authenticity in healthcare marketing. Why do we feel, live and buy the way we do? I...
More than a moment
Alexis Vera, VP creative and strategy at SGK, discusses how connected experiences win at the speed of culture. “Life moves pretty fast, if you don’t sto...
China Now Music Festival rolls out calligraphy-inspired brand design
Produced by the Bard College’s US-China Music Institute in partnership with the Central Conservatory of Music in Beijing, China Now is an annual series of events. The visual identity redesign for this year’s festival...
From vision to impact: How nonprofits build digital brands to drive social change
Join Colleen J. Ross, integrated content director at the Mellon Foundation, Sam George, lead designer at Work & Co, and Jack Cousins, editor at Transform magazine, for a fireside chat on how nonprofits can build s...
Tech Japan reintroduced as Talendy
Talendy Holdings, formerly Tech Japan, uses an Employer of Record model to facilitate talent acquisition within the technology industry. The removal of 'Japan' from the brand name enables international expansi...
Faster, higher, easier: How the German Olympics’ Team D brand used motion design
Can animation help depict the emotional range of an entire sports nation? why do birds accompanied Team D with customised motion branding and simple motion design templates for the Olympic Games 2024 in Paris and beyo...
Regent Hotels & Resorts open Santa Monica hotel with ‘authentically Californian’ brand world
This month, the Regent Santa Monic Beach opened its doors to Californians and tourists after a period of absence from the Americas. The reintroduction of the luxury hospitality brand was supported by a multi-channel c...
