Collaborations have the potential to seriously enhance a brand’s reputation, but there now appears to be saturation, where an abundance of random partnerships have diluted the uniqueness and value once associated with...
Transform
Brand new design for non-alcoholic beer Nialas: Latitude
Creative agency Betty and its design practice Favorite Child completed a project just in time for ‘Sober October’ on behalf of Nialas, Summit Brewing’s line of non-alcoholic beer. The design concept for the lager-styl...
Does your masterbrand matter?
Natasha Murray, chief client officer at media agency UM, discusses whether there is value in putting a masterbrand front and centre. It’s tough at the top. While name...
Essen International infuses science aesthetic into new biotech brand
Syenex, a company within the field of biotech, provides biotechnologists with access to synthetic tools for drug development. Global design studio Essen International has developed a new brand positioning, design and...
Mezcla launches rebrand in time for large scale distribution
Maker of puff-crispy protein bars Mezcla partnered with New York and Minneapolis-based design agency CBX to launch its revitalised packaging. The rebrand is a result of Mezcla’s drive to share its products with a wide...
The Little Foxes Club removes ‘Little’ as part of rebrand
The UK community sports provider, now The Foxes Club, partnered with Bath-based design agency Thisaway to help the franchise expand beyond its offer of sports classes, camps and academies for kids. Its new positioning...
Deutsch LA rebranded as Deutsch
Four years after its split from Deutsch NY, creative studio Deutsch LA has affirmed its individual status, ushering in a new era of independence. While ‘LA’ has been removed from its name, the city remains at the hea...
International brand design agency JDO moves to creative heart of New York City
To mark JDO NY’s expansion in North America, the independent design agency has relocated to Madison Avenue. While the move to the city’s renowned location reflects the agency’s success since its establishment in 2019,...
New carbon removals company Elimini launched at Climate Week NYC
UK renewable energy company Drax partnered with creative consultancy Lippincott to launch US-based Elimini, a new company aspiring to accelerate carbon removals and thereby contribute to the fight against climate chan...
Cappelli Identity Design creates personal brand for performer Luca Vullo
Luca Vullo is a performer, director and educator who entertains his audiences by embracing Italian gesticulation. As the Italian tendency to use large gestures has led to hostile stereotyping, Vullo has partnered with...
