The McLaren Mastercard Formula 1 Team partnered with Landor to create new Team Hub and Garage experiences that place human performance and collaboration at the heart of life in the paddock. Designed to support the tea...
Transform
House of Brand Transformation: The last junior designer?
Entry-level work in branding is being quietly redesigned, and nobody agrees on what should replace it. This panel brings together Claire Blyth, Emma Barratt, Daisy Crowder, Shola Ladeji and Claire Robertshaw as they d...
House of Brand Transformation: Branding, AI and the risk of broken brands
AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. The brands winning in this new world aren't the most...
House of Brand Transformation: Speak to the souls of a million people
In this keynote, Sonic Lens' Marco Vitali argues that the best branding is built the same way the best music is: as art, not output — and that the discipline behind a record that lasts is the same discipline behin...
Porto Rocha crafts fiery new identity for Tinder
Dating app Tinder has unveiled its first major rebrand in a decade, working with New York-based design studio Porto Rocha to create a more expressive identity aimed at connecting with gen Z. Keen to not lose the previ...
If your brand lost its colour, would your customers care?
Mark Christou, chief creative officer at CBX, takes a closer look at Japanese snack giant Calbee, which switched to black and white packaging. Does this misfortune provide crucial information to brand designers?...
House of Brand Transformation: Your business is in 2026, your brand is in 2000
Many innovation-driven companies – from deep tech startups to established industrial and organisations – are transforming their technologies, markets and business models, while keeping a brand that belongs to another...
House of Brand Transformation: Reigniting creativity inside legacy organisations
Legacy brands bring scale, heritage and structure but staying culturally relevant requires constant reinvention, especially across global markets. In this panel, marketing leaders from Dick's Sporting Goods, Sodex...
Cayman Jack reimagined around a more meaningful vision of escape
Mark Anthony Brands has refreshed the identity, packaging and visual world of Cayman Jack, reframing the ready-to-drink brand around the idea that escape is a state of mind rather than a destination. Central to the re...
Brand design: The invisible industry
Jocelyne Henri Danet, group managing director at Lonsdale + Partners, challenges more clients to celebrate their design agency partnerships. When Louis Vuitton made P...
