Operating in the ‘Intelligent Agreement Management’ category, US software firm Docusign required an extension of its newly refreshed brand in order to leverage cut-through in a highly competitive market. Global sonic...
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Redesign of plant-based snack brand Tribe targets 'everyday adventurers'
One of the UK’s leading healthy snack brands, Tribe was initially positioned as natural fuel for runners but is now focused on a more general audience of Brits who snack on-the-go. The company turned to strategic bran...
Traffi rebrand leverages history and aims towards future growth
The UK-based provider of cut resistant work gloves caters to global markets including Europe and North America, but needed a new identity to meet the changing needs of its customers. Traffi sought the help of brand st...
Danish agency Simply designs beautiful packaging for milk company
Despite Them 1888 also being Danish, the dairy company is targeting the Chinese market with its organic milk. Based on insights that Chinese parents consider a child’s height to be a metric of success, the packaging i...
Meent rebrand underlines HR agency’s commitment to entertainment industry
Formerly known as SportCarrière, the talent recruitment and HR agency faced a crossroads after two decades of predominately serving the sports industry in France. It turned to Paris-based brand consultancy JoosNabhan...
Step into the future: The Future of Work Experience Lounge at EXE 2025
Isobel Elton, co-founder of Future of the Office, discusses the exciting inclusion of the Future of Work Experience Lounge at Employee Xperience Expo 2025, which will be hosted on 25 February, and explains why this is...
US snack brand Back to Nature undergoes colourful, modern retro redesign
The rebrand was undertaken by UK-based creative agency Love, which sought to merge Back to Nature’s ‘laid-back West Coast roots’ with a more contemporary feel. In a bid to drive greater consumer awareness, the updated...
New Manhattan breakfast taco brand reveals bright identity
Located in Midtown Manhattan, New York City, Uptaco is a handmade breakfast taco outlet. The business turned to design agency Mādin to craft a vibrant and cheerful identity that stretches out throughout the store, men...
Lazy Tan identity rooted in ‘effortless elegance’
New self-tanning product from Australia, Lazy Tan, considers itself an innovative formula that's easy to apply, skin-friendly and delivers a natural, radiant look. Its brand identity, crafted by British design con...
Vimeo’s landmark festival, ‘Reframe’, has resolution at identity’s core
Reframe was a video innovation conference hosted in October by Vimeo, the American video hosting and sharing platform, which brought people together to discuss the technologies that are changing the way they work. The...
