Deroy Peraza, partner and creative director at Hyperakt, discusses the importance of rebranding to nonprofits, and explains how his agency’s Nonprofit Brand Score can help....
Transform
Lindt Premium Collection design highlights role of marble
Iconic chocolatier Lindt had struggled in recent years to assert itself as a category leader following the entrance of new competitors into the market. For its Premium Collection chocolate box, Lindt UK turned to stra...
Vietnamese super app MoMo undergoes complete brand transformation
E-wallet app MoMo launched a rebrand with the help of M-N Associates that aims to encapsulate the company’s essence and broaden its reach. With MoMo's business operations underlining a push in Vietnam towards beco...
Natural wellness brand Reset reveals fresh new identity
Reset, a company from Indian pharma giant Venus Remedies Limited that supplies patented pain-relief products, has entered into the wellness and nutrition industry. Landor was responsible for creating a brand that is i...
Ascend Studio reveals ‘cutting-edge’ brand identity for Automated Architecture
AUAR, a series A stage start-up that constructs houses with robotics and AI, has launched a rebrand as part of Ascend Studio’s Worldfirst Brand Accelerator Programme. The aim behind the redesign was to provide AUAR wi...
Reorg announces dynamic rebrand and new name, Octus
The rebrand for Reorg, a leading provider of global credit intelligence and data, was led by growth strategy firm Prophet. The new name, brand strategy and visual identity captures how the company’s operates across th...
Rebrand of New York’s oldest museum promotes national dialogue
The New-York Historical Society Museum & Library, founded in 1804, has played an important role in preserving, collecting and studying the country’s foundational documents and artifacts. However, its confusing nam...
The human brand: Moving towards authenticity in healthcare
David Harvey, creative director at Langrand, discusses the merits of a move toward authenticity in healthcare marketing. Why do we feel, live and buy the way we do? I...
More than a moment
Alexis Vera, VP creative and strategy at SGK, discusses how connected experiences win at the speed of culture. “Life moves pretty fast, if you don’t sto...
China Now Music Festival rolls out calligraphy-inspired brand design
Produced by the Bard College’s US-China Music Institute in partnership with the Central Conservatory of Music in Beijing, China Now is an annual series of events. The visual identity redesign for this year’s festival...