In partnership with international design consultancy Lonsdale, Clarins has created an interactive pop-up in Hainan’s Sanya Phoenix International Airport to appeal to the sophisticated taste of Asia’s Gen Z consumers....
Transform
Smashburger reveals new brand aesthetic to reignite guest interest
Partnering with creative network agency X&O, Smashburger sought to more clearly communicate its offering after years of inconsistent brand identities. Its new cohesive brand aesthetic infuses the story of its root...
Budapest fashion house Nanushka unveils rebrand
London-based creative studio Any Other Name partnered with Nanushka to launch a rebrand that balances both the traditional and modern. The project features new assets across various brand touchpoints such as a new log...
Mattress brand Ostermoor reclaims its history of innovation
Turning to Seattle-based design studio Parker, Ostermoor sought a visual identity that would reflect the brand’s rich heritage and celebrate the history of its craft. As Parker founder and creative directed Tyler Eide...
Tideford Organics rebrands after acquisition by Yeo Valley Organic
Bristol-based design agency The Space Creative has reimagined Tideford’s brand identity in order to appeal to a younger 'trailblazer' consumer. This particular consumer seeks interesting and unique plant-based...
Philo’s rebrand positions it as the “Better Way to TV”
US streaming service Philo had its visual identity reimagined in a partnership with creative agency Sibling Rivalry. The result is a personality-packed visual identity and content-forward brand campaign that illustrat...
A Fairley fought contest
The next iteration of The World Games, a multi-sport event for non-Olympic sports, is set to be held in China next year. With over 3,500 logo ideas submitted from around the globe, what’s the story behind the winning...
How do brands play the collaboration game and win?
Collaborations have the potential to seriously enhance a brand’s reputation, but there now appears to be saturation, where an abundance of random partnerships have diluted the uniqueness and value once associated with...
Brand new design for non-alcoholic beer Nialas: Latitude
Creative agency Betty and its design practice Favorite Child completed a project just in time for ‘Sober October’ on behalf of Nialas, Summit Brewing’s line of non-alcoholic beer. The design concept for the lager-styl...
Does your masterbrand matter?
Natasha Murray, chief client officer at media agency UM, discusses whether there is value in putting a masterbrand front and centre. It’s tough at the top. While name...
