• Transform magazine
  • October 30, 2024

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Clarins launches digital travel retail experience

Airport 2

In partnership with international design consultancy Lonsdale, Clarins has created an interactive pop-up in Hainan’s Sanya Phoenix International Airport to appeal to the sophisticated taste of Asia’s Gen Z consumers....

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Smashburger reveals new brand aesthetic to reignite guest interest

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Partnering with creative network agency X&O, Smashburger sought to more clearly communicate its offering after years of inconsistent brand identities. Its new cohesive brand aesthetic infuses the story of its root...

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Budapest fashion house Nanushka unveils rebrand

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London-based creative studio Any Other Name partnered with Nanushka to launch a rebrand that balances both the traditional and modern. The project features new assets across various brand touchpoints such as a new log...

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Mattress brand Ostermoor reclaims its history of innovation

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Turning to Seattle-based design studio Parker, Ostermoor sought a visual identity that would reflect the brand’s rich heritage and celebrate the history of its craft. As Parker founder and creative directed Tyler Eide...

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Tideford Organics rebrands after acquisition by Yeo Valley Organic

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Bristol-based design agency The Space Creative has reimagined Tideford’s brand identity in order to appeal to a younger 'trailblazer' consumer. This particular consumer seeks interesting and unique plant-based...

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Philo’s rebrand positions it as the “Better Way to TV”

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US streaming service Philo had its visual identity reimagined in a partnership with creative agency Sibling Rivalry. The result is a personality-packed visual identity and content-forward brand campaign that illustrat...

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A Fairley fought contest

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The next iteration of The World Games, a multi-sport event for non-Olympic sports, is set to be held in China next year. With over 3,500 logo ideas submitted from around the globe, what’s the story behind the winning...

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How do brands play the collaboration game and win?

Stairs

Collaborations have the potential to seriously enhance a brand’s reputation, but there now appears to be saturation, where an abundance of random partnerships have diluted the uniqueness and value once associated with...

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Brand new design for non-alcoholic beer Nialas: Latitude

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Creative agency Betty and its design practice Favorite Child completed a project just in time for ‘Sober October’ on behalf of Nialas, Summit Brewing’s line of non-alcoholic beer. The design concept for the lager-styl...

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Does your masterbrand matter?

Natasha Murray BW

Natasha Murray, chief client officer at media agency UM, discusses whether there is value in putting a masterbrand front and centre. It’s tough at the top. While name...

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