Rebranding an entire location can be very challenging, it involves clearly defining what the area’s core identity is and then sharing this with external audiences across a wide variety of touchpoints. Cape Canaveral, a cape in Brev...
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Orange brand continues international growth
By Amelia Gundersen-Herman French telecoms conglomerate, Orange SA, formerly France Télécom SA, is in the process of acquiring Moroccan mobile network operatorMédiTélécom (Méditel). Following the deal the company will be rebranded...
The best in corporate brand communications: Transform Awards Europe
The Transform Awards Europe announces 2015 shortlist and conference programme When benchmarking brand communications, rebranding and brand development, standards take...
#TransformTuesday: 27 January
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. London-based storytelling agency Aesop developed this marque for...
Talk Talk to integrate and rebrand Blinkbox
Since agreeing to acquire Blinkbox, Tesco’s on-demand streaming service, TalkTalk has revealed its plans to integrate the service with its own brand. The broadband provider will make Blinkbox part of its existing pay-TV service, a...
Toronto Raptors to spark ‘brand crusade’ through rebrand
Rebranding a sports team or organisation is always a risky operation. Defining a team’s character and identity requires a tricky balancing act between heritage, marketability, change management and expert design. For the NBA’s Toro...
Public lacks trust in business innovation
Building trust is essential for bringing new products and services to market. In a world where the public’s trust for institutions is low, it is important that businesses practice and demonstrate a real responsibility towards socie...
Gym brand refocuses for results and resolutions
The start of a new year brings with it resolutions and, thus an exponential increase in gym memberships. For UK challenger brand the Gym Group, differentiation was key to achieving cut-through. The organisation, alongside Mancheste...
#TransformTuesday: 20 January
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Global Media Group, a Portuguese media holding company, updates i...
Traditional, but not bland
Brand and Deliver launches its first campaign in the financial services sector with the new identity for Davidsohn, a US-based technology company. The financial services company commissioned the rebrand in the run-up to its planned...
