A company’s employer brand should come from the top, but should be a reflection of corporate culture, Sheila Parry from theblueballroom says Join Parry at the Employer Brand Management conference on 12 December. Attendees will lear...
Transform
How HSBC NOW has raised the bank’s image as a great place to work
With a culture change necessary post-banking collapse, HSBC had to reinvent its employee engagement. Thus HSBC NOW was born. Annie Bissett from MerchantCantos explains the development process Join Bissett at the Employer Brand Mana...
The employer brand: More than a logo in a 3D space
The implementation of an employer brand on the physical space can impact internal culture. Julie Schoenfelder from GLIMMA discusses the built environment Join Julie Schoenfelder at the Employer Brand Management conference on 12 Dec...
How digital changed recruitment
I can’t think of a more exciting time to work in our space. New techniques and technologies appear by the day. Nick Francis from Casual Films explores the role of digital in employer branding Nick Francis at the Employer Brand Man...
Norwegian bank redevelops strategy and brand narrative
The European banking sector has sought to redefine itself after the 2008 recession rocked the foundations upon which many of the banks were built. Some have done so by reevaluating their consumer and investor services, some have ch...
Transform Asia Pacific Conference to take place 19 November
In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take pla...
The future of food brands
When it comes to food brands, the way that consumers experience taste is critical to the way they perceive the brand. Taste is something that is heavily shaped by external factors and influences. For brands in the food and drink in...
Transform Awards Europe open for entries
After a massive overhaul of its on-screen identities, sub-brands, corporate brand and most popular channel, ITV implemented its rebrand overnight last year. Not only were viewers awed by the new, changeable idents, but ITV went on...
New domains threaten brand security
New web domains are currently popping up left right and centre, but with everything from .london to .shop and .sport becoming available for monopolisation, brand security is coming under attack. Recent research from NetNames, an on...
Vans brand experience favours youthfulness and creativity
The London House of Vans is the second of its kind and the first in Europe. Opening its doors in the Old Vic Tunnels under Waterloo station, the site offers up experiences that complement the Vans identity. The 30,000 square foot s...
