Rebranding an institution as iconic, and steeped in history, as The Open golf championship brings a great deal of responsibility. With this type of rebrand it can be difficult to achieve modernisation without upsetting the loyal fa...
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Opinion: Martin Rowlatt asks “How can charities outsmart to avoid outspending?”
As the squeeze on third sector income continues, charities are increasingly competing against one another for the hearts, minds and pockets of the public. With limited budgets, what is needed to succeed? Martin Rowlatt, who recentl...
Opinion: Julian Gorham asks, “Why is clarity important in branding?”
By Julian Gorham, head of brand, Gather In a complex, digital and interconnected world, clarity is key in branding, says Gather’s Julian Gorham Apple, GE, IBM, Starbucks? Corporate brands come in many shapes and sizes, but the most...
Martini discovers its heritage through new identity
Brands in the alcoholic drinks sector often accentuate their heritage and craftsmanship, and a recent revamp by Martini sees the vermouth retailer go back to its origins. The redesign is a simplification, reducing any shadows or hi...
#TransformTuesday: 2 December
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Tusk Conservation Awards now has a memorable identity that re...
South Africa hires media relations agency to build its nation brand
South Africa’s official marketing agency is tasked with the job of building the country’s brand reputation. The agency, Brand South Africa, has appointed the African Press Organisation (APO) to manage its media relations. Nations a...
Bucharest branding agency expands internationally
Branding agency, Storience, has revealed its first UK project, the rebrand of healthcare events companyActivate Event Management. The rebrand coincides with the opening of a new London office and the agency’s international expansio...
#TransformTuesday: 25 November
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Pizza hut is one of the worlds largest pizza companies. Along wit...
Charity rebrand has gift of gab
In the latest swathe of charity rebrands, organisations have taken on low brand awareness among target audiences through digitally-friendly, eye-catching design. The Institute of Chartered Engineers Benevolent Fund has rebranded wi...
The big Y: rebranding and the YMCA
For an organisation immortalised in song, changing perception of an iconic brand can be an insurmountable task. It’s one the YMCA has sought to take on in recent years. The brand has also suffered from the lack of consistency betwe...
