We asked people from the global design community to tell us what their ‘rebrand of the year’ was. While some were passionate about one project in particular, others struggled to whittle down their top 10 list. These a...
Features
En pointe: How Bruce Mau Design rebranded The National Ballet of Canada
The National Ballet of Canada, which was founded in 1951, decided it required a redesign for the first time in nearly two decades. David Craik discovers how its revamped identity by Bruce Mau Design marries classical...
Finding the way
Technology meets physical brand touchpoints at the juncture between wayfinding and navigation. Brittany Golob explores AR navigation and wayfinding experiences. Imagi...
The Verdict: Adelaide University and Lippincott
About the work Following the merger of Australian higher education institutions the University ofAdelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft the newly formed univ...
The Scoop with Emma Overeem
Emma Overeem is a distinguished creative working in the UK, and was nominated earlier this year for ‘Creative director of the year’ at the Transform Awards Europe. She discusses with Transform life at Living Group, he...
Toy stories made timeless: How legacy brands stay fresh in an ever-changing world of play
This year, the last babies will be born into Generation Alpha, the world’s largest generation in history, accounting for about two billion people. While their world of play seems to have changed at an equally unpreced...
Postcard from Cairo
Mohamed Nabil Labib, founder and creative director at Egypt-based Generator Design Agency, chats to Transform about the brand design scene in Cairo and the design trends he’s seeing in the region....
Cause correction: How charities rebrand to empower and inspire
Crafting strong identities on behalf of not-for-profits is particularly tough, with budget restraints and scepticism of branding itself still prevalent. Jack Cousins takes a look at the organisations breaking through...
From unnamed to unmatched: How brand identity turned a divested business into a global category visionary
In 2022, Bayer divested their Environmental Science business, instantly creating an unnamed global company of 1000+ people and 200+ product brands in countries around the world. That year, HLK launched Envu, a new bra...
More than just a card: Getting credit beyond credit cards by making the invisible visible
Mastercard was overlooked as a key player in the technology landscape – often misrepresented as ‘just a credit card company,’ rather than the technology leader they’ve always been. Mastercard pioneers much of the digi...
- Features
