Features

Make fonts your asset, Bruno Maag suggests to brands. Their inherent value can help a company communicate more effectively Irrespective of the media in which a br...

BlackBerry was once the leader in smartphone technology. Its inability to adapt has left the brand on the brink of extinction. What do experts thing caused the demise of the once-loved BlackBerry?...

With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times...

Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands F...

The future of the workplace will be a fluid, digitally-connected, adaptable space. But to facilitate that, IT services will have to change too. Konica Minolta, through Workplace Hub is taking the first steps into chan...

Charity sector branding requires a kind of acrobatics in order to balance the needs of fundraising, communications, social media and public interaction. How has Macmillan Cancer Support led the way in repositioning it...

Woolworths has a long history in Australia and remains popular today. Its brand has changed remarkably little over the past 93 years. Its focus on fresh food, quality products and its Australian heritage remains stron...

Denmark has crafted its place brand on the very things that make it one of the world’s happiest countries: collectivity, egalitarianism and positivity. Amy Sandys reports on its cultural and arts heritage...

Jameson wanted its new brand experience to offer more than a distillation of the distilling process. It layered immersive storytelling upon historical context upon a technologically advanced approach in order to craft...

When managing a complex, global brand, asset management can be as complex as supercomputing. Hassan Butt investigates the strategies behind brand asset management...