Features

There is a strong relationship between international sporting events like the Olympics and nation brand value. How does the legacy of those events impact the value of a nation brand and the reputation of the host coun...

Bruno Maag explores the new language realities possible for brands with the use of emojis Pokémon Go is the latest in gaming and gives us a taste of augmented realit...

David Baddiel is not, perhaps, the first person you might expect to see as the concluding speaker at a conference on brands and digital marketing. And, with the soundtrack to Baddiel’s opening gambit nothing other tha...

Employer brand management nurtures brand advocates from the inside out. Its ultimate aim is to generate legions of loyal and happy employees who are willing to espouse positive brand experiences to external stakeholde...

“I have always had the philosophy that everyone should have the opportunity to explore, to dream, to envisage things no-one ever asked for.” So says Ed Welburn, forme...

Corporate and consumer brands are traditionally separate – in terms of tactics, teams and objectives. But that line is shifting as a new breed of company emerges, forcing the two to merge. Does this allow companies to...

Guinness World Records, known between 1955 and 1998 as the Guinness Book of Records, is first and foremost a reference book, charting amazing feats of people across the globe....

The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to bestcommunicate with the tram’s users. Britta...

Time Out’s longstanding presence in London and 107 other cities stems from its original mission and adherence to the values its audiences hold dear. Amy Sandys delves into the archives, and modern rebrand, of the glob...

Known for its ethical trading and business practices, the Body Shop’s commitment to sustainability is a quality imbued throughout the entirety of the organisation. How have its policies changed the cosmetics sector as...