Features

It is not enough to simply have a website anymore. Brands have to consider their online experiences to best communicate with their audiences and to create a consistent brand across physical, digital and other touchpoi...

With countless experiences and an authentic global brand, Morocco is a successful tourist destination. But positioning that offer to English-speaking audiences required a new brand that could effectively depict and pr...

Penguin Random House merged in 2013 to form one of the world’s largest publishing groups. Its combined logo transformed from that of a placeholder to a stylish wordmark in its own right. But both organisations have gr...

Music has traditionally been a secondary consideration for brand managers and agencies. Audio branding is changing that. Steve Keller, CEO of iV2 audio branding shares key insights on the value of music, sound and aud...

Life magazine was a long-time champion of world-class photojournalism. But its closure preceded the 2008 recession and the wholesale demise of many global publications. Could Life have been revived through a brand rep...

New UKTV channel W has set out to redefine television branding in Britain. Amy Sandys examines the new brand and its unique approach to positioning Beginning to broad...

To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and e...

Universities have to ensure that any brand updates or rebrands are communicated with their many stakeholder groups to avoid the risk of a poor reception. How can universities best approach a change in brand? Amy Sandy...

Surf and lifestyle brand Maui and Sons has employed a brand strategy and design positioning that has allowed it to thrive in a fickle market for three decades. Jeremy Owen reports on the Californian cultural icon...

Bruno Maag explains why the value of typeface design and its usage is magnified in digital communications It has been 100 years since Edward Johnston designed the epo...