Features

With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates....

Anja Bauer, director of brand strategy and creative director at Fabular, chats to Transform about life in the Croatian capital of Zagreb, how the agency crafts enticing brand names and what the future of brand design...

Visual assets still dominate brand design, with sound, taste, touch and smell often just a cursory afterthought. If harnessing the four forgotten senses leads to greater brand salience, are companies wasting a huge op...

Maor Ofek, founder at brand consultancy Side St, chats to Transform about why brands in the food tech startup world need to be more daring with their brand and marketing....

Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...

As the executive creative director, brand experience at FutureBrand, Paul Silcox works to ensure brands can forge deeper connections with their audiences. He discusses with Transform the importance of brand experienc...

The past 15 years has seen the rapid expansion of in-house agencies all around the world. With their growth showing few signs of slowing down, Jack Cousins explores how they’re built, the misgivings creatives have for...

Taken from the Q2 edition of Transform magazine, peers in the brand design industry give their opinion on Wolff Olins' rebrand of Decathlon. About the work French...

California tourism leaders want us all to feel better, believe playtime is the remedy and say the state has an unmatched ability to deliver it. Lisa Battles explores Visit California’s latest brand evolution launched...

Over the last two decades, a worldwide digital retail revolution has left brands scrambling to connect with consumers in the physical world. Jack Cousins explores how pop-ups have emerged as a way of bridging the gap....