Brittany Golob explores how brand sponsorships and partnerships help music festivals gain awareness and build memorable experiences. Glastonbury. Coachella. Montreux...
Features
Postcard from Milan
Gianni Tozzi, global chief creative officer at FutureBrand, chats to Transform about Milan’s creative verve, Italy’s emerging societal trends and how FutureBrand accounts for local nuance....
Eye-opening experiences
Transform editor Jack Cousins sits down with renowned experience designer Nathalie van Sasse van Ysselt. Fresh from her talk at OFFF festival in Barcelona, the pair discuss her career, what defines a strong brand expe...
Innovation rooted in empathy
In recent years, companies have started paying greater attention to the needs of wider audiences in their brand design. From vibrating football shirts to flexible typography, David Benady uncovers how inclusivity is b...
Five minutes with Ross Mawdsley
Transform editor Jack Cousins caught up with Skyscanner’s director and global head of visual design, Ross Mawdsley, at Paradigms brand summit in Marrakesh. The pair discussed Skyscanner’s internal creative revolution...
How a decade-old AI veteran stands apart from the noise
With its decade of AI expertise at risk of being overshadowed by newcomers and hype, Faculty turned to Koto to redefine its identity. Abbey Bamford explores how the rebrand captures duality, trust and real-world impac...
Crisis averted
Companies that typically attracted consumers during times of crisis are doing away with brands that focus on protecting people from fear and danger. Instead, a positive new approach is becoming the norm. Brittany Golo...
The Verdict: Templo brings a smile to GF Smith
About the work British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo crea...
The Scoop with Collins
Transform chats with Brian Collins, co-founder of San Francisco and New York-based creative consultancy Collins, about how brand design creates value, his agency’s relationship with AI and what the brand design world...
Flying colours: The changing face of the airline industry
As the battle for the skies intensifies, airline brands are elevating their in-flight services and reimagining their corporate identities to win over passengers and bolster customer loyalty. David Benady reports....
- Features
