Designers who created the new DraftKings Network identity believe they have discovered a new and better way of crafting brands. But what is this new process of intensive collaboration and creativity? Jack Cousins repo...
Features
Location, location, location: How brands conquered the world
One of the great adventures for a modern brand is venturing overseas to be enjoyed by people all around the world. But with a multitude of cultural barriers standing in their way, this is harder than it looks. Jack Co...
The Verdict: Eurostar
Taken from the Q3 edition of Transform magazine, experts in the brand design industry give their opinion on DesignStudio's much-talked-about rebrand of Eurostar....
Five minutes with Roscoe Williamson
Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, talks to Transform about his agency’s exciting work with TikTok. After two and a half years of working alongside the s...
Five minutes with Rachel Brandt
Rachel Brandt, head of creative at Code3, discusses the history of the digital marketing agency, the challenges of managing creatives, and how these difficulties may be overcome....
Five minutes with Jim Misener
Jim Misener, president at global brand consultancy 50,000feet, chats with Transform about how his agency creates brands for a digitally transforming world. I think it...
The Verdict: Lippincott’s rebranding of Nokia
The work Having remained largely untouched since the 1960s, Nokia hoped a logo redesign would show off the company’s new presence as a B2B tech innovation leader. Lippincott, the global brand strategy and design company, took on th...
Distilling the American spirit
The James B. Beam Distilling Company has embedded itself as the hallmark destination on the Kentucky Bourbon Trail through showcasing its family heritage. What clues does this give us about the future of US brands? Ja...
Free as a bird
Following the news that Elon Musk is set to stand down as Twitter CEO, could a rebrand be just what the social media firm needs? Transform gets the thoughts of experts in the brand and design community....
Five minutes with Kim Mickenberg
Transform sits down with VSA Partners’ executive creative director, Kim Mickenberg, to discuss her agency’s racial justice campaign with YWCA, a national nonprofit dedicated to eliminating racism and empowering women....