In recent years, design agencies have started making the most of advanced technologies to tell new and exciting stories through brand logos. Jack Cousins discovers what all the fuss is about....
Features
We are family
Tony the Tiger. Kool-Aid Man. Hamburglar. Mascots have played a significant part in major brands' storytelling through the decades. Now, after a small hiatus, new brands are introducing their own family of charact...
Star bucks: An interview with Vlad Sitnikov
Cosmic QR codes, zero-gravity cook offs and orbital fireworks. For StartRocket founder Vlad Sitnikov, the possibilities created from connecting brands to space are as endless as the universe itself. He speaks to Trans...
Playing politics: The ascent of America’s noisy new lifestyle brands
Following a societal sea change in the US over the past decade, companies are taking lifestyle brands a step further by making them hyper-opinionated. A winning strategy or a whiny mess? Jack Cousins takes a closer lo...
Clean, green branding machine
There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...
What’s on the menu?
Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....
Just my type
A collection of NFTs created by artists from around the world in collaboration with Monotype – including Paula Scher and Margaret Calvert – launched the iconic typeface Helvetica into the Web 3.0. Charles Nix, creativ...
Wide of the marque
The automotive industry is undergoing a branding overhaul as its vehicles adopt more digital services, but at what cost? David Benady investigates whether car brands are starting to lose their appeal....
How to brand a football stadium
The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....
Back on the map?
Conflict and crisis can have a major impact on a country’s tourism and place branding agenda. How are these locations redeveloping perceptions and inspiring tourism to return? Rik Brinks analyses the landscape...
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