Features

Crafting an audio brand requires a similar holistic, comprehensive approach as does creating a visual brand. Alexander Wodrich, MD of why do birds, discusses the impact a cohesive audio brand can have on a wider brand...

Branding and design excellence have come to define the Olympic Games. Brands require consideration of a country’s culture, traditions and future at the Games, team and national levels, alike. Brittany Golob analyses b...

A former household name, poor customer experience and inflexibility in its brand resulted in end credits for Blockbuster. What changes would brand experts make if they could have saved the chain?...

Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...

With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports...

Formula One debuted a new brand to represent the fast-paced sport on a global scale. The move may help the sport change its reputation, but trademark uncertainty still reigns on the racetrack. Taylor Rice reports...

Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach,...

The brand of a sports league can help build the reputation for the sport itself. How do leagues approach branding, licensing and business growth through design? Hassan Butt investigates...

Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the trans...

‘Future-Proof Your Brand’ was launched in July this year during the annual summit of the European Association of Communication Directors. Authors Laurens Hoekstra and Marc Cloosterman have laid out their unique approa...