A longstanding European, family owned business, and now a multinational FMCG company, Henkel has a tradition of environmentally friendly practice. Hassan Butt explores Henkel’s 2030 goals and sustainability communicat...
Features
Untangling brand guidelines and the value of implementation
In a roundtable discussion held with 12 creative directors, MDs and founders of brand agencies, Transform magazine and brand implementation experts from Endpoint discussed the challenges facing brand design, implement...
Timeline: Caterpillar
From the early days of heavy duty vehicles to becoming one of the world’s most trusted construction brands, Caterpillar has built its brand from dirt and metal, innovation and the colour yellow. How has its brand evol...
Place branding: Estonia
Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...
The type writer: Typography of wayfinding apps
With digital advancements determining the future of wayfinding apps, Bruno Maag explores the typography journey through transport and technology We navigate our envir...
Brand in action: Deliveroo
Deliveroo pilots ski and snowboard delivery service in Scotland's snowy highlands Who: DeliverooWhat: Near Glen Coe, considered one of the most photographed locat...
Designing sound
Crafting an audio brand requires a similar holistic, comprehensive approach as does creating a visual brand. Alexander Wodrich, MD of why do birds, discusses the impact a cohesive audio brand can have on a wider brand...
Olympic branding, examined
Branding and design excellence have come to define the Olympic Games. Brands require consideration of a country’s culture, traditions and future at the Games, team and national levels, alike. Brittany Golob analyses b...
Rewind: Blockbuster
A former household name, poor customer experience and inflexibility in its brand resulted in end credits for Blockbuster. What changes would brand experts make if they could have saved the chain?...
Finding the way
Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...
- Features
