Customer experience relies on a clear brand strategy, a positive internal culture and the ability of the company to adapt to changing customer needs. A discussion held in London with brand and customer experience dire...
Features
Rewind: Woolworths
With a failing business model and competition from online retailers, was Woolworths a casualty of the digital age or an example of a mismanaged brand?...
Brand profile: Malaysia Airlines
With wreckage from the MH370 disappearance beginning to surface, Emily Andrews investigates whether or not the beleauered Malaysian flagbearer can regain its former good standing...
Timeline: NBCUniversal
NBCUniversal, once two separate studios, represents two strands of Hollywood’s development. Universal is a 103 year-old brand that lends its name to some of the biggest productions in history. NBC began life as a radi...
Brand experience: Honeywell Aerospace
For global aerospace engineering company Honeywell Aerospace, building brand awareness in sales environments and building brand awareness as a B2B firm was holding it back. With the introduction of an immersive, respo...
Sustainable Futures: Olam International
Farming is becoming less prevalent in developing countries, but it remains one of the world's most important occupations. How is agri-business Olam promoting sustainable and economical farming practices? Emily And...
New York City: Apples and oranges
New York City – the place where so many want to go – to work, to study or just to visit. The legend of the Big Apple has been etched into international perceptions via a multitude of stories, movies and songs. As a re...
Brand in action: ABC KIDS
An apple, a bee and a carrot Who: ABC Kids and Hulsbosch What: The Australian Broadcasting Corporation redeveloped its ABC KIDS sub-brand this year to bring more life...
Good sounds: Audio Branding Awards
The Audio Branding Awards, run by the association leading the audio branding industry, the Audio Branding Academy, showcased the best in a rapidly growing sector of the branding community. Emily Andrews reports from B...
Spotlight on Meals on Wheels
American charity Meals on Wheels found it was perceived as too successful and had poor penetration into Millennial audiences. It sought to reinvigorate its brand and drive change across the organisation. Emily Andrews...
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