Paint the town red What: The city’s growing cycle scheme began life in Barclays blue and saw their prominence grow alongside the partnership. Yet, in February 2015, S...
Features
Bruised but not broken
For brands with sustainability and CSR sins in their pasts, the future may require penance. How can companies transform their bruised reputations to become ethical saints? David Benady investigates....
Dreams come true
In designing a new flagship, Hamleys brought imagination to life across nine different experience- led worlds of play. How did organisational and experiential strategy impact the brand? Brittany Golob reports....
Rewind: Concorde
Plagued by pricing concerns and crashes, the Concorde was retired in 2003. Could a new brand positioning or brand strategy have saved the super-fast jet? Sarah Macaul...
Living, loving or losing luxury
The luxury sector can be contradictory. It is at once focused on the future and the past, on digital and traditional communications, on exclusivity and awareness on sustainability and on sales. Yet, it’s ultimately th...
Rewind: League of Nations
After World War I, US president Woodrow Wilson’s brainchild, the League of Nations, took shape. Yet the grand experiment failed with the onset of a second catastrophic conflict. Could the league have taken action to s...
Material improvement
Uniforms and corporate workwear can drastically alter the ways in which employees relate to the brand and their desire and ability to be brand ambassadors. What should uniform creation take into account? Ruth Wyatt in...
Crafting an icon
Digital iconography has become the modern form of wayfinding and signage. Icons lead a user through a site, app or digital experience, but only recently have brands begun to customise their iconography and turn them i...
Craft, heritage and revolution for the water of life
The perception of whisky is shifting away from the dusty bottle on the old man’s liquor shelf. Younger consumers, digital communications and packaging technologies have led to a revolution in the ways in which whisky...
Not what the future used to be
Post-recession, bank brands are in a period of transition. Many are trying to account for their past discrepancies while preparing for a future wholly different from that which they had envisioned. David Benady report...
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